Marketing Matters
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
Our Latest Episodes
Podcast
Ferrero NA’s CMO, Chad Stubbs
Global confectionery marketing leader shares how major campaigns, cultural moments, and brand-building strategies drive growth and engagement.
Podcast
Google’s Vice President of AI and Marketing Strategy, Joshua Spanier
Google marketing executive explains how AI is reshaping customer value, creativity, and marketing strategy.
Podcast
JP Morgan Asset & Wealth Management’s CMO, Rosa Rita
Global marketing leader discusses how data and AI are reshaping client engagement in asset and wealth management.
Podcast
Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Founder of Groov discusses how 3D foot scanning, proprietary data, and distinctive brand design are helping reinvent custom orthotics at scale.
Podcast
Manscaped CMO, Marcelo Kertész
CMO of Manscaped discusses how humor, product quality, and cultural insight helped transform men’s grooming from taboo topic to mainstream self-care movement.
Podcast
Zillow’s VP of Brand and Product Marketing, Beverly Jackson
Vice president of brand and product marketing at Zillow discusses how the company blends technology, data, and brand strategy to empower homebuyers, renters, and real estate agents.
Podcast
Canva’s Global Head of Consumer and Product Marketing, Kristine Segrist
Senior marketing leader from a global design platform discusses how AI, accessibility, and community-driven tools are transforming creativity for individuals, educators, and enterprises worldwide.
Podcast
Ad Age Editor-in-Chief, Jeanine Poggi
Editor-in-chief of a leading advertising publication breaks down how brands are blending nostalgia with “unhinged” humor to capture a multi-generational audience.
Podcast
CMO of Liquid I.V., Stacey Andrade-Wells
Chief marketing officer of a fast-growing hydration brand discusses science-backed innovation, experiential marketing, and launching a Super Bowl campaign.
Podcast
CEO of GrowthLoop, Chris O’Neill
Marketing technology leader explains how agentic AI and compounding principles are reshaping customer journeys, personalization, and marketing effectiveness.
