Jeanine Poggi, editor-in-chief of Advertising Age, joins Barbara and Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event.
Marketing Matters
Ad Age Editor-in-Chief, Jeanine Poggi
Editor-in-chief of a leading advertising publication breaks down how brands are blending nostalgia with "unhinged" humor to capture a multi-generational audience.
February 5, 2026
• 29 min listen
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
The Cover Letter Is Dead: Long Live the Letter of Recommendation
In this follow-up to his Vantage Point column on AI and the demise of the cover letter, Judd Kessler explains why letters of recommendation carry more weight than ever before.
Contributing Faculty
Judd Kessler
Why ‘AI Ethics’ Is a Misnomer — and Why That Matters for Business
Wharton’s Cornelia C. Walther explains how the language around “AI ethics” can create confusion and misplace accountability.
Podcast
How Retailers Adapt When Growth Slows
Professor Marshall Fisher explains how successful retailers adapt their strategies when growth slows.
