Beverly Jackson, vice president of brand and product marketing at Zillow, joins Barbara and Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.
Marketing Matters
Zillow’s VP of Brand and Product Marketing, Beverly Jackson
Vice president of brand and product marketing at Zillow discusses how the company blends technology, data, and brand strategy to empower homebuyers, renters, and real estate agents.
February 19, 2026
• 35 min listen
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