Marcelo Kertesz, chief marketing officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.
Marketing Matters
Manscaped CMO, Marcelo Kertész
CMO of Manscaped discusses how humor, product quality, and cultural insight helped transform men’s grooming from taboo topic to mainstream self-care movement.
February 26, 2026
• 34 min listen
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