Marketing

Woman in a call center talking to customers by headset
Marketing

How Speaking Slower Influences Consumer Behavior

April 8, 2025 • 3 min read
Research from Wharton’s Jonah Berger reveals why speaking a little slower during sales interactions can help improve customer satisfaction.

The Latest

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Retail

What Joann’s Closing Says About the State of Retail

March 18, 2025 • 4 min read
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Retail

Retail’s Tough Reality: Lessons from Joann’s Closure

March 5, 2025 • 8 min listen
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Entrepreneurship

Building a Brand: The Entrepreneurial Lessons Learned on the Road to Cirkul’s Success

January 30, 2025 • 16 min listen
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Marketing

David Chriswick, SVP of Brand & Communications at Orangetheory

January 23, 2025 • 24 min listen

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Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

January 16, 2025 • 29 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova

January 16, 2025 • 22 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Whitney Bonrud, Director of Marketing and Communications at charity: water

January 9, 2025 • 25 min listen
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Retail

Overwhelmed by Too Many Choices When Shopping? Wharton Retail Expert Weighs In

December 19, 2024 • 9 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Michael Lee, Oatly North America’s EVP & Executive Creative Director

December 19, 2024 • 26 min listen
Person standing on a grassy mountaintop with their arms raised against the blue sky
Marketing

What Are the Best Countries of 2024?

December 16, 2024 • 6 min read
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Samantha Baker, VP of Commerce at theSkimm

December 12, 2024 • 25 min listen
Illustration of colorful numbers on a blue background to show how numbers drive behavioral decision-making
Marketing

How Numbers Drive Behavioral Decision-making

December 10, 2024 • 6 min read
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Marketing

The New Sports Economy: Where Fans and Business Converge

December 10, 2024 • 20 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Megan Darmody, VP of Brand Marketing at UrbanStems

December 5, 2024 • 22 min listen