Marketing

Text on a blue gradient background: "The Business Side of FOMO," "Prof. Barbara Kahn," and "Ripple Effect."

The Business Side of FOMO | Barbara Kahn

November 11, 2025 • 16 min listen

Professor Barbara Kahn explains how the “fear of missing out” impacts business.

The Latest

Speech bubbles with "Spencer Spirit" and "Marketing Matters" text, suggesting a focus on communication or marketing themes.

Spencer Spirit Holdings CEO, Steven Silverstein

October 30, 2025 • 32 min listen

Young woman shopping online on her laptop

How a ‘Buybox’ Helps Online Marketplaces

October 28, 2025 • 5 min read

A large blue speech bubble with "AMGEN" in bold white text, and a smaller red speech bubble. Text below reads "MARKETING MATTERS."

Amgen SVP of AI, Engineering, and Data Science, Sean Bruich

October 23, 2025 • 28 min listen

A blue speech bubble with the text "L'Oreal" in white. Below, the words "Marketing Matters" are displayed in white on a blue background.

L’Oréal’s Chief Creative Officer for U.S. Brands, Adam Kornblum

October 9, 2025 • 31 min listen

More in Marketing

Blue background with two speech bubbles. The larger bubble reads "Adidas Originals," and below, "Marketing Matters" is written in white text.

Annie Barrett, Vice President of Marketing for adidas Originals, Basketball & Partnerships

October 2, 2025 • 26 min listen

A person with a backpack pushes a shopping cart down a supermarket aisle, holding a smartphone and looking at the shelves.

Dynamic Discounting: How to Do Dynamic Pricing Right

September 30, 2025 • 11 min read

Text on a blue gradient background that reads: "Future of Labor in Retail. Prof. Marshall L. Fisher, Prof. Santiago Gallino. Ripple Effect."

The Future of Labor in Retail | Marshall Fisher and Santiago Gallino

September 30, 2025 • 18 min listen

Blue and red speech bubbles with the text "Think Fast Talk Smart" in a large blue bubble and "Marketing Matters" below.

Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast

September 25, 2025 • 30 min listen

Woman using her laptop in the kitchen while surrounded by fresh groceries and produce in the kitchen

Why Online Sales Aren’t Profitable for Grocery Stores

September 23, 2025 • 5 min read

Text on a blue gradient background reads "Bad Things, Good Business" and "Ripple Effect" with the name "Prof. Patti Williams."

Bad Things, Good Business | Patti Williams

September 23, 2025 • 14 min listen

A blue speech bubble with the word "Yahoo" in white, accompanied by a smaller red speech bubble. The text "Marketing Matters" appears below.

Yahoo’s Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

September 18, 2025 • 32 min listen

Text reading "The Luxury of Counterfeits" with "Prof. John Zhang" and "Ripple Effect" on a blue gradient background.

The Luxury of Counterfeits | John Zhang

September 16, 2025 • 13 min listen

Text on a blue gradient background that reads: "Loyalty Programs, Prof. Peter Fader, Ripple Effect."

Loyalty Programs | Peter Fader

September 9, 2025 • 14 min listen

Graphic with overlapping blue and red speech bubbles. The words "Retail Dive" are inside the blue bubble, and "Marketing Matters" is written below.

Navigating Brand Legacy, Minimalism, and Consumer Identity

September 4, 2025 • 33 min listen