Marketing

Young businessman presenting data on a screen while gesturing with his hands
Marketing

Hand Gestures Can Help You Sell. Here’s Why

February 10, 2026 • 4 min read
Using certain hand gestures can boost audience engagement and willingness to purchase, according to a new study from Wharton’s Jonah Berger.

The Latest

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Marketing

Ad Age Editor-in-Chief, Jeanine Poggi

February 5, 2026 • 29 min listen
A headshot of a person with glasses and short curly hair, set against a blue and purple background. Text on the image reads "Stefano Puntoni" and "This Week in Business" with a cityscape and graph design.
Marketing

How Advertising Could Reshape ChatGPT and Digital Marketing

February 4, 2026 • 13 min listen
The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"
Marketing

CMO of Liquid I.V., Stacey Andrade-Wells

January 29, 2026 • 31 min listen
Silhouette of a person in football gear walking down a dimly lit hallway, holding a helmet.
Public Policy

Why Education Still Matters for Student Athletes

January 28, 2026 • 5 min read

More in Marketing

Ripple in water with Wharton School of the University of Pennsylvania logo above the text "Ripple Effect".
Marketing

How Should Brands Use AI? | Americus Reed

January 27, 2026 • 16 min listen
A digital image featuring speech bubbles with the text "GROWTHLOOP" in a large blue bubble and "MARKETING MATTERS" below in white.
Marketing

CEO of GrowthLoop, Chris O’Neill

January 22, 2026 • 34 min listen
Person looking out a window at a cityscape, with the text "This Week in Business" overlaying the foreground. The scene conveys a professional, contemplative mood.
Retail

Inside Saks Global’s Bankruptcy and the Future of Luxury Retail

January 16, 2026 • 13 min listen
Text graphic with "HELLOFRESH" in a large blue speech bubble and "MARKETING MATTERS" below in smaller text on a blue gradient background.
Marketing

CMO of HelloFresh, Jorge Samayoa

January 15, 2026 • 28 min listen
The image shows the word "TIME" in large, bold letters inside a blue speech bubble, with a smaller red speech bubble below. The phrase "MARKETING MATTERS" appears at the bottom.
Marketing

Inside Time’s Best Inventions and Innovation Selection Process

December 18, 2025 • 31 min listen
Graphic with text "Wharton University of Pennsylvania" at the top, "Best of 2025" in a large speech bubble, and "Marketing Matters" at the bottom. Geometric shapes in the background.
Marketing

Best of 2025

December 12, 2025 • 1 hr 5 min listen
Aerial view of several delivery trucks parked at a loading dock outside a large warehouse, with the words "This Week in Business" overlaid.
Markets & The Economy

How Amazon Fulfillment Centers Influence Local Economic Growth

December 5, 2025 • 12 min listen
A person in a red sweater sitting at a table with receipts, a calculator, and holiday decorations, suggesting holiday budgeting.
Retail

Navigating Holiday Retail Trends Amid Economic Uncertainty

November 21, 2025 • 12 min listen
Illustration featuring overlapping blue and red speech bubbles with the text "MARKETING DIVE" and "MARKETING MATTERS" against a dark blue background.
Marketing

Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

November 20, 2025 • 29 min listen
Text on a blue gradient background: "The Business Side of FOMO," "Prof. Barbara Kahn," and "Ripple Effect."
Marketing

The Business Side of FOMO | Barbara Kahn

November 11, 2025 • 16 min listen

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