Marketing

Man buying wine in supermarket

How Confidence Changes Consumer Loyalty

March 2, 2026 • 5 min read

New research from Wharton’s Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands.

The Latest

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Manscaped CMO, Marcelo Kertész

February 26, 2026 • 34 min listen

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"

Zillow’s VP of Brand and Product Marketing, Beverly Jackson

February 19, 2026 • 35 min listen

A person standing at a podium, dressed in a suit and tie, with microphones in front. The background includes the U.S. flag.

Behavioral Science

Why Firing Up the Base Can Backfire in Political Campaigns

February 17, 2026 • 4 min read

Olympic Games Advertising | Annie Wilson

February 17, 2026 • 15 min listen

More in Marketing

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"

Canva’s Global Head of Consumer and Product Marketing, Kristine Segrist

February 12, 2026 • 29 min listen

A few enthusiastic people in sports jerseys cheering indoors with confetti falling around them. Text at the bottom reads "This Week in Business."

Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

February 11, 2026 • 12 min listen

Young businessman presenting data on a screen while gesturing with his hands

Hand Gestures Can Help You Sell. Here’s Why

February 10, 2026 • 4 min read

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"

Ad Age Editor-in-Chief, Jeanine Poggi

February 5, 2026 • 29 min listen

How Advertising Could Reshape ChatGPT and Digital Marketing

February 4, 2026 • 13 min listen

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"

CMO of Liquid I.V., Stacey Andrade-Wells

January 29, 2026 • 31 min listen

Silhouette of a person in football gear walking down a dimly lit hallway, holding a helmet.

Why Education Still Matters for Student Athletes

January 28, 2026 • 5 min read

How Should Brands Use AI? | Americus Reed

January 27, 2026 • 16 min listen

A digital image featuring speech bubbles with the text "GROWTHLOOP" in a large blue bubble and "MARKETING MATTERS" below in white.

CEO of GrowthLoop, Chris O’Neill

January 22, 2026 • 34 min listen

Person looking out a window at a cityscape, with the text "This Week in Business" overlaying the foreground. The scene conveys a professional, contemplative mood.

Inside Saks Global’s Bankruptcy and the Future of Luxury Retail

January 16, 2026 • 13 min listen