Marketing

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Marketing

How Consumers Perceive Layoffs: Offshoring vs. Automation

May 2, 2025 • 8 min listen
Wharton marketing professor explores how the reasons behind collective layoffs shape consumer sentiment.

The Latest

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AI

Tired of Chatbots? Here’s How They Could Improve

April 28, 2025 • 3 min read
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AI

How AI Can Be a Game Changer for Marketing

April 22, 2025 • 5 min read
Woman in a call center talking to customers by headset
Marketing

How Speaking Slower Influences Consumer Behavior

April 8, 2025 • 3 min read
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Marketing

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

March 26, 2025 • 26 min listen

More in Marketing

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Marketing

Ryan Heuser, SVP of Experiential for Liquid Death

March 19, 2025 • 20 min listen
Storefront of a Joann fabrics with the sale signs posted in the window
Retail

What Joann’s Closing Says About the State of Retail

March 18, 2025 • 4 min read
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Retail

Retail’s Tough Reality: Lessons from Joann’s Closure

March 5, 2025 • 8 min listen
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Entrepreneurship

Building a Brand: The Entrepreneurial Lessons Learned on the Road to Cirkul’s Success

January 30, 2025 • 16 min listen
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Marketing

David Chriswick, SVP of Brand & Communications at Orangetheory

January 23, 2025 • 24 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

January 16, 2025 • 29 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova

January 16, 2025 • 22 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Whitney Bonrud, Director of Marketing and Communications at charity: water

January 9, 2025 • 25 min listen
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Retail

Overwhelmed by Too Many Choices When Shopping? Wharton Retail Expert Weighs In

December 19, 2024 • 9 min listen
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Marketing

Michael Lee, Oatly North America’s EVP & Executive Creative Director

December 19, 2024 • 26 min listen