ABOUT THE EPISODE
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#MarketingStrategy #StartupFounders #ProductInnovation #HealthTech #Orthotics #FootHealth
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Ezekiel “Zeke” Emanuel examines how the Centers for Medicare and Medicaid Services is attempting to modernize U.S. healthcare while overseeing $1.7 trillion in spending. He points to efforts to expand site-neutral payments and boost primary care reimbursement as meaningful steps to reduce costs and improve outcomes. Emanuel also argues that Medicare Advantage requires tougher oversight, citing outdated risk adjustment and persistent overbilling. Overall, he suggests CMS is moving in the right direction but still lacks a fully coherent long-term strategy.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#Medicare #HealthPolicy #MedicalCosts #HealthcareReform #HealthcarePolicy #HealthInsurance
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Ken Pomeroy, college basketball statistician and founder of KenPom, joins Wharton Moneyball to break down tempo-free efficiency ratings, the four factors (shooting, turnovers, rebounding, and free throws), and how he evaluates prediction accuracy and calibration across a full season. Plus, Eric, Shane, and Adi discuss what caught their eye in sports — from World Baseball Classic odds and preseason workload questions to tennis dominance and what makes today’s stars so statistically extraordinary.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#MarchMadness #CollegeBasketball #NCAA #NCAATournament #SportsAnalytics
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Professor Kent Smetters, faculty director of the Penn Wharton Budget Model, outlines the economic costs of the escalating conflict with Iran, estimating direct federal expenses between $40 billion and $95 billion, with a central projection of about $65 billion largely tied to munitions replenishment and deployment. He projects a potential GDP hit of roughly $115 billion over a couple of months due primarily to higher oil and gasoline prices, calling it a negative supply shock that raises inflation, dampens output, and makes the Federal Reserve less likely to cut interest rates.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#OilPrices #InflationRisk #SupplyShock #USGDP #EnergyMarkets #FederalReserve
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Artificial intelligence is reshaping the job application process and changing the role of the traditional cover letter. Wharton professor Judd Kessler explains why AI-generated applications may weaken cover letters as a meaningful signal to employers. As technology makes it easier to apply everywhere at once, hiring managers are placing more value on recommendations and real-world connections. Kessler what these shifts mean for job seekers and the future of hiring.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#JobMarket #CareerAdvice #HiringTrends #JobSearch #FutureOfWork #ArtificialIntelligence
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Meet operations, information and decisions professor Erik Santoro – next in our video series introducing The Wharton School's newest faculty members.

🌎 Where I’m from: Farmington, Connecticut
🎓 Where I’ve studied: Columbia Business School, Stanford University, Yale University
📝 What I study: conversations across divides

#wharton #upenn #universityofpennsylvania #businessschool #businessresearch

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Theo Epstein, Senior Advisor and part owner of Fenway Sports Group and former executive with the Boston Red Sox and Chicago Cubs, explains how integrating analytics with scouting built championship organizations, how reforms like the pitch timer reshaped the pace of play, and how Major League Baseball can reenergize its national appeal.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#BaseballAnalytics #MLBStrategy #PitchingDevelopment #ModernBaseball #BaseballInjuries #StrikeoutEra #BaseballRules #Sabermetrics
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Stefano Puntoni talks about the sharp decline in software stocks and how AI is pressuring traditional SaaS business models. He explains that high-margin, user-based pricing is vulnerable as AI agents lower barriers to entry and make it easier to build competing enterprise tools.
Puntoni discusses how companies are rethinking workflows, shifting value toward deep industry expertise rather than standardized platforms, and experimenting with output-based pricing. As AI moves from promise to measurable productivity impact, SaaS margins may compress even if the companies themselves remain essential infrastructure.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#ArtificialIntelligence #SaaS #EnterpriseSoftware #AIInnovation #TechInvesting #DigitalTransformation
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Wharton professor Tiantian Yang discusses how workplace networks shift during mergers and acquisitions — and why men and women respond differently to organizational disruption. She explains that men tend to expand their networks by forming new connections with other men, while women strengthen existing relationships with other women, increasing trust and reciprocity during uncertain times. Her research reveals that in turbulent periods, women’s denser networks can actually provide greater short-term performance advantages, including increased referrals and resource sharing. The conversation challenges the assumption that women’s networks are inherently limiting and offers new insight into how organizations should think about integration, trust, and long-term career strategy during restructuring.

ABOUT THE PODCAST
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs
Subscribe on Spotify: https://whr.tn/475stOb
Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect

#OrganizationalBehavior #WorkplaceStrategy #CorporateRestructuring #ProfessionalNetworking #WomenInBusiness #ManagementScience
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Marcelo Kertesz, chief marketing officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#MarketingStrategy #BrandBuilding #MensGrooming #DTCBrand #ConsumerBehavior
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Jeremy Siegel, Russel E. Palmer Professor Emeritus of Finance at the Wharton School, breaks down the Supreme Court’s ruling on tariffs and what it means for financial markets. He explores how the decision could shape future trade policy, highlights key economic and political events investors should watch, and shares his outlook on where Federal Reserve interest rates may be headed.

Topics and questions covered:
0:00 Supreme Court Tariff Decision and Policy Authority
2:50 Tariff Refunds and Ongoing Legal Uncertainty
3:45 Market Performance and Recent Highs
4:10 Iran and Potential Market Implications
5:10 Kevin Warsh Nomination for Fed Chair
6:30 Federal Reserve Rate Cut Outlook
7:35 Key Risks to Watch Out For Going Forward

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#tariffsexplained #scotus #federalreserve #markettrends #investmentnews
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Josh Rawitch, President of the National Baseball Hall of Fame and Museum, joins Eric, Shane, and Cade to explore how Cooperstown preserves baseball history, adapts to analytics and evolving standards of excellence, and prepares for America’s 250th anniversary while shaping the future of the game’s most iconic institution. Plus, the Moneyball team analyzes standout moments from the Winter Olympics—including three-on-three hockey and mixed doubles curling—while also examining NHL goaltending streaks and Major League Baseball preseason projections that raise broader questions about league parity.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#mlbbhighlights #winterolympics #baseballhistory #baseballhalloffame
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Wharton Professor Kevin Werbach explains common and experimental use cases for stable coins, including digital asset trading and cross-border payments in this clip from the podcast, This Week in Business, part the Knowledge at Wharton Podcast Network.

ABOUT THE EPISODE
Kevin Werbach, Wharton Professor of Legal Studies & Business Ethics, discusses what a stablecoin is, its use cases have evolved over time, the implications of the GENIUS Act and emerging regulation, and the role of the Wharton's Stablecoin Toolkit in shaping policy and industry conversations.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#digitalcurrency #stablecoin #crypto #digitalassets #fintech
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Wharton marketing professor Dave Reibstein discusses results from the 2025 Wharton Cryptocurrency Confidence Index report and explains how the monthly survey tracks Americans’ confidence in cryptocurrency. He shares how data from 1,000 U.S. respondents each month shows that shifts in consumer confidence have recently preceded changes in crypto prices. Professor Reibstein talks about how regulation, political support, and media coverage influence sentiment, as well as how many Americans still see crypto as a risky investment rather than a true currency. He also explains why most people are not willing to receive their pay in cryptocurrency despite growing awareness of the market.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#Cryptocurrency #Crypto #BehavioralFinance #CryptoMarket #DigitalAssets #CryptoMarket #BlockchainEconomy
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Gideon Nave explains that the real danger of AI may not be that it outsmarts humans, but that humans increasingly stop thinking for themselves. Steve Shaw discusses their research showing that shows people readily “cognitively surrender,” often adopting AI answers, even incorrect ones, with high confidence. They explain how this emerging “third system” of artificial cognition is reshaping decision-making in business, education, and everyday life. The conversation explores when outsourcing thought can be helpful—and when it may quietly erode critical thinking skills.

ABOUT THE PODCAST
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs
Subscribe on Spotify: https://whr.tn/475stOb
Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect

#DecisionScience #BehavioralScience #AIPsychology #DecisionMakingSkills #AIandSociety #TechnologyAndSociety
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Professional sports better Rufus Peabody explores the role of bots in sports betting and prediction markets.

ABOUT THE EPISODE
Rufus Peabody, professional sports better, quantitative analyst and host of the ‪@bettheprocess podcast, discusses the rise of prediction markets, comparing them to traditional sportsbooks while exploring liquidity, market-making, automation, and the evolving edge for sophisticated bettors. Plus, the Moneyball team has a wide-ranging sports analytics discussion covering Super Bowl matchup expectations, controversial coaching decisions, quarterback perception biases, and key storylines shaping the Australian Open.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#SportsBetting #SportsAnalytics #PredictionMarkets #SportsData #Sportsbook
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

in this clip from an episode of the Ripple Effect, Wharton Professor Pinar Yildirim explains how increasing dating pool sizes through online dating platforms can affect relationship building and the likelihood of a match.

EPISODE OVERVIEW
Wharton professor Pinar Yildirim explains how online dating platforms—especially mobile apps—have transformed how people meet, match, and form relationships. She discusses why expanding the pool of potential partners can sometimes reduce match quality and how limited information and low effort change behavior. Yildirim also shares research on how these shifts are linked to changing marriage patterns and declining marriage and divorce rates.

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs
Subscribe on Spotify: https://whr.tn/475stOb
Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect

#OnlineDating #MarriageTrends #BehavioralEconomics #DatingApps #DatingApp
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

In this clip from the This Week in Business podcast, Stefano Puntoni discusses potential changes in the customer experience if AI platforms, such as ChatGPT, begin adding advertisements.

ABOUT THE EPISODE
With ChatGPT poised to introduce ads, how will conversational AI change the economics of digital advertising? Wharton Professor Stefano Puntoni explores why monetizing AI is unavoidable, where chatbot ads fit in the sales funnel, and the long-term implications for consumers and the industry.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#ChatGPT #AIBusiness #DigitalAdvertising #AIStrategy #MarketingResearch #AIAdvertising
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
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Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V. explains how their Super Bowl strategy aligns with experiential and field marketing goals

ABOUT THE EPISODE
Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#LiquidIV #WellnessBrand #CPG #MarketingWithPurpose #BrandGrowth #MarketingStrategy
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Beverly Jackson, vice president of brand and product marketing at Zillow, joins Barbara and Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#RealEstateMarketing #BrandStrategy #ProductMarketing #HousingMarketInsights #LocalMarketExpert
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU