ABOUT THE EPISODE
Wharton professor Pinar Yildirim explains how online dating platforms—especially mobile apps—have transformed how people meet, match, and form relationships. She discusses why expanding the pool of potential partners can sometimes reduce match quality and how limited information and low effort change behavior. Yildirim also shares research on how these shifts are linked to changing marriage patterns and declining marriage and divorce rates.

ABOUT THE PODCAST
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs
Subscribe on Spotify: https://whr.tn/475stOb
Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect

#OnlineDating #MarriageTrends #BehavioralEconomics #DatingApps #DatingApp
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Rufus Peabody, professional sports bettor and quantitative analyst, discusses the rise of prediction markets, comparing them to traditional sportsbooks while exploring liquidity, market-making, automation, and the evolving edge for sophisticated bettors. Plus, the Moneyball team has a wide-ranging sports analytics discussion covering Super Bowl matchup expectations, controversial coaching decisions, quarterback perception biases, and key storylines shaping the Australian Open.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#SportsBetting #SportsAnalytics #PredictionMarkets #QuantTrading #SportsData
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Wharton Emeritus Professor Jeremy Siegel explains why the Federal Reserve is holding rates steady and what economic data could trigger the next rate cuts. He breaks down labor market strength, inflation trends, government shutdown risks, and why market leadership may continue to broaden beyond Big Tech.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#FederalReserve #RateCuts #InterestRates #Inflation #Economy #StockMarket
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#LiquidIV #WellnessBrand #CPG #MarketingWithPurpose #BrandGrowth #MarketingStrategy
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
As AI-generated content becomes increasingly sophisticated and more indistinguishable from authentic work, how should brands deploy these tools ethically and differentiate themselves in a market where everyone has access to the same technology? Wharton marketing professor Americus Reed breaks down the current landscape, from early AI adoption to emerging best practices.

ABOUT THE PODCAST
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs
Subscribe on Spotify: https://whr.tn/475stOb
Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect

#AIMarketing #FutureOfAdvertising #AIBranding #AIInBusiness #EthicalAI #MarketingInnovation
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Patrick T. Harker, former President of the Federal Reserve Bank of Philadelphia and current Wharton Professor of Operations, Information, and Decisions, draws on his experience to discuss why monetary policy has clear limits, the need for political follow-through on fiscal and workforce issues, and how investments in education, skilled trades, and digital innovation are essential for securing the nation’s long-term economic future.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#monetarypolicy #federalreserve #fiscalpolicy #economicforecast #economictrends
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Jorge Samayoa, CMO of HelloFresh, discussed survey results on consumer behavior around home cooking in this clip from an episode of Marketing Matters.

ABOUT THE EPISODE
Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara and Americus to talk about how the brand uses consumer insight and personalization to make home cooking feel easier and more realistic. The conversation looks at how HelloFresh reduces friction, adapts to changing health and lifestyle needs, and balances convenience with the goal of helping people cook real meals at home.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#FoodTech #ConsumerBehavior #ProductStrategy #ModernFood #SubscriptionEconomy #FoodIndustry
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

In this clip from the Ripple Effect podcast, Ben Keys discusses the housing affordability crisis in today's housing market.

ABOUT THE EPISODE
Wharton real estate professor Ben Keys breaks down the housing affordability crisis, exploring how mortgage rates, supply and demand imbalances, and financing challenges are reshaping the housing market.

ABOUT THE PODCAST
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs
Subscribe on Spotify: https://whr.tn/475stOb
Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect

#housingmarket #homeownership #mortgage #realestatetrends
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

In this clip from the This Week in Business podcast, Peter Conti-Brown discusses what a new Federal Reserve Chair could mean for the U.S.

ABOUT THE EPISODE
Peter Conti-Brown, Associate Professor of Legal Studies & Business Ethics at the Wharton School, discusses the implications of a new candidate for Federal Reserve Chair in 2026 including how leadership transitions shape consensus, U.S. monetary policy, and what potential changes could mean for markets and the economy.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#federalreserve #jeromepowell #monetarypolicy #centralbanking
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#AgenticAI #AIinMarketing #MarketingOperations #DataDrivenMarketing #MarketingAnalytics #PersonalizedMarketing
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Mark Vincent Pauly, professor emeritus of health care management at the Wharton School, analyzes the consequences of the Affordable Care Act’s enhanced subsidy expiration, its effects on insurance coverage and costs, and the potential implications of proposed reforms allowing individuals to choose plans using direct government funding.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#HealthPolicy #AffordableCareAct #HealthInsurance #Healthcare #HealthcareReform
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

In this clip from the Ripple Effect episode, Wharton Professor Katy Milkman explains the "fresh start effect," where time markers that signal beginnings can help us reset our relationship to our goals and ultimately help us achieve more progress.

EPISODE OVERVIEW
Wharton professor Katy Milkman explains the “fresh start effect,” a behavioral science finding showing that moments like New Year’s Day, Mondays, and major life changes increase motivation to pursue long-term goals. She discusses why this motivation fades, how present bias affects decisions, and why tools like automation, defaults, and planning are more effective than willpower alone. She also talks about how organizations can use timing to encourage positive behavior change and how AI may support goal follow-through.

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs
Subscribe on Spotify: https://whr.tn/475stOb
Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect

#BehavioralScience #HabitFormation #BehaviorChange #PsychologyOfSuccess
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Ty Hildenbrandt, co-host of The Solid Verbal college football podcast, joins Cade Massey, Adi Wyner, and Eric Bradlow to explore how sports analytics—from evaluating Indiana’s national championship run to in-game decision-making, quarterback development, coaching philosophy, and the transfer portal—are reshaping the future of college football.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#footballanalytics #footballcoaching #collegefootball #secfootball
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Judd Kessler, Wharton Professor of Business Economics and Public Policy and author of Lucky by Design, tells how affordable housing lotteries function, why they generate hidden markets, and how better design could improve outcomes for renters.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#housingaffordability #housingmarket #homerental #realestatetrends
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Wharton real estate professor Ben Keys breaks down the housing affordability crisis, exploring how mortgage rates, supply and demand imbalances, and financing challenges are reshaping the housing market.

ABOUT THE PODCAST
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs
Subscribe on Spotify: https://whr.tn/475stOb
Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect

#housingmarket #homeownership #mortgage #realestatetrends
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara and Americus to talk about how the brand uses consumer insight and personalization to make home cooking feel easier and more realistic. The conversation looks at how HelloFresh reduces friction, adapts to changing health and lifestyle needs, and balances convenience with the goal of helping people cook real meals at home.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#FoodTech #ConsumerBehavior #ProductStrategy #ModernFood #SubscriptionEconomy #FoodIndustry
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Barbara Kahn discusses the Saks bankruptcy, noting that it reflects years of strategic missteps combined with major shifts in luxury retail. She explained how separating online and physical stores, taking on heavy debt, and the Neiman Marcus acquisition weakened the business instead of strengthening it. Barbara also discussed why rebuilding ultra-wealthy customer relationships and restoring compelling in-store experiences will be critical for Saks, Neiman Marcus, and Bergdorf going forward.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#DepartmentStores #RetailStrategy #LuxuryBrands #RetailBusiness #RetailTransformation
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Neil Payne, sports analytics writer and creator of a leading sports Substack, discusses playoff parity, coaching impact, home-field advantage, and how analytics can—and can’t—explain who ultimately wins in today’s NFL and college football postseason. Cade, Eric, Shane & Adi also analyze hockey plus-minus limitations, Grand Slam betting dominance, Baseball Hall of Fame probabilities, and how NIL deals and the transfer portal are transforming competitive balance in college football.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#nflplayoffs #footballanalytics #grandslam #halloffame #collegefootball
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Senior Reporter at Marketing Dive Peter Adams spoke about a report from Razorfish that explained that customers can find greater value in getting upgrades or perks during times characterized by inconvenience, compared with upgrades during traditional marketing milestones or highs, like a honeymoon. This clip is from an episode of the Marketing Matters podcast from the Wharton School Podcast Network.

ABOUT THE EPISODE
Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#marketing #consumertrends #marketinganalytics #marketinginsights
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

ABOUT THE EPISODE
Eric Bradlow, Vice Dean of AI and Analytics at Wharton, breaks down the accelerating shift toward a skills-based economy. He explores the growing skills gap in today’s labor market and what it means for students and upcoming graduates as they prepare to enter an AI-driven workforce, based on insights from the Wharton-Accenture Skills Index, made in partnership with Accenture.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#AIandJobs #SkillsGap #WorkforceAnalytics #TalentStrategy #GenerativeAI
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU