

Why Some Retailers Succeed Despite Big Disruptions
- Marketing
- Apr 19
- Asia-Pacific, China, North America
In a new updated and expanded edition of her book ‘The Shopping Revolution,’ Wharton’s Barbara Kahn examines the retailers that have been most successful during the pandemic and in the face of other enormous changes in the industry.
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Why Some Retailers Succeed Despite Big Disruptions
In a new updated and expanded edition of her book ‘The Shopping Revolution,’ Wharton’s Barbara Kahn examines the retailers that have been most successful during the pandemic and in the face of other enormous changes in the industry.
-
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What defines a “wow” depends on the shopper and type of store, but hassle-free customer support is at the top of the list, according to a recent study from Wharton’s Baker Retailing Center and The Verde Group.
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Strong governance and risk mitigation are crucial for artificial intelligence to improve business and societal outcomes, according to a recent paper published by Wharton AI for Business.
Knowledge@Wharton Partners