Wharton’s Raghuram Iyengar explains three major challenges to omnichannel marketing and what firms can do to overcome them.

Decentralized finance — or DeFi — has experienced explosive growth in the past year. But in order for DeFi to fulfill its promise, “now is the time to evaluate its benefits and dangers,” write Kevin Werbach and David Gogel.

Wharton professor G. Richard Shell’s latest book, ‘The Conscience Code,’ teaches employees and managers how to stand up for their values and create a more ethical workplace.

Companies that foster a culture of experimentation are the most likely to survive a crisis because they’ve learned to be flexible, according to Wharton’s Serguei Netessine.

Companies, organizations, and researchers alike must view data through a social, political, and cultural lens if they want to solve problems, according to speakers at the 2021 Wharton Annual Analytics Conference.