Marketing

Health Care Management

Can the CDC Repair Its Reputation?

September 13, 2022 • 4 min read

Wharton’s Ingrid Nembhard evaluates the Centers for Disease Control’s plan to reorganize the agency and regain public trust following two years of pandemic confusion.

The Latest

Why Livestream Commerce Is on the Rise

August 31, 2022 • 7 min read

Are Retailers Losing Money on Loyalty Programs?

May 10, 2022 • 5 min read

Why Online Retailers Have a ‘Need for Speed’

April 18, 2022 • 11 min read

The Science of Blockbusters: What Makes a Good Story?

March 7, 2022 • 10 min read

More in Marketing

Scoring the Super Bowl Ads

February 15, 2022 • 5 min read

Can Amazon Prove It Has Style?

February 14, 2022 • 4 min read

How Consumers and Retailers Can Reduce Returns

December 6, 2021 • 5 min read

Will Lush’s Decision to Deactivate Social Media Pay Off?

December 6, 2021 • 4 min read

Curbing Clutter: Why Do We Hold On to Things We Never Use?

November 16, 2021 • 10 min read

One Person, Many Needs: How Customer Centricity Has Changed

November 15, 2021 • 5 min read

How Language Boosts Customer Satisfaction

September 20, 2021 • 12 min read

How to Increase Interest in Government Benefits

September 14, 2021 • 4 min read

How to Optimize Your Omnichannel Marketing Strategy

June 11, 2021 • 12 min read

From Facts to Fake News: How Information Gets Distorted

June 1, 2021 • 4 min read