Marketing

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Technology

‘Crypto Creep’: A New Report Shows Rising Consumer Confidence

May 13, 2025 • 5 min read
The latest edition of Wharton’s Consumer Cryptocurrency Confidence Report finds increasing ownership rates and expanding use cases, both online and offline.

The Latest

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AI

What Makes Virtual Influencers Effective?

May 9, 2025 • 12 min listen
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Marketing

How Consumers Perceive Layoffs: Offshoring vs. Automation

May 2, 2025 • 8 min listen
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AI

Tired of Chatbots? Here’s How They Could Improve

April 28, 2025 • 3 min read
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AI

How AI Can Be a Game Changer for Marketing

April 22, 2025 • 5 min read

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Marketing

How Speaking Slower Influences Consumer Behavior

April 8, 2025 • 3 min read
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

March 26, 2025 • 26 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Ryan Heuser, SVP of Experiential for Liquid Death

March 19, 2025 • 20 min listen
Storefront of a Joann fabrics with the sale signs posted in the window
Retail

What Joann’s Closing Says About the State of Retail

March 18, 2025 • 4 min read
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Retail

Retail’s Tough Reality: Lessons from Joann’s Closure

March 5, 2025 • 8 min listen
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Entrepreneurship

Building a Brand: The Entrepreneurial Lessons Learned on the Road to Cirkul’s Success

January 30, 2025 • 16 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

David Chriswick, SVP of Brand & Communications at Orangetheory

January 23, 2025 • 24 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

January 16, 2025 • 29 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova

January 16, 2025 • 22 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Whitney Bonrud, Director of Marketing and Communications at charity: water

January 9, 2025 • 25 min listen