Marketing

Analytics

How AI Changes Our Sense of Self

September 25, 2023 • 3 min read
Instead of focusing on how people feel about technology, marketing research should examine how technology makes people feel about themselves, according to Wharton’s Stefano Puntoni.

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Jay Livingston, Chief Marketing Officer at Shake Shack

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Nathalie Gerschtein, President of Consumer Products Division for the North America Zone, L’Oreal

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Paradox of Customer Centricity Was a Factor in Failure of SVB & First Republic Bank

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