Marketing

3D rendering of an AI chatbot or robot surrounded by speech bubbles on a reflective blue and pink surface
AI

Tired of Chatbots? Here’s How They Could Improve

April 28, 2025 • 3 min read
AI-powered chatbots are being deployed by companies to handle everything from booking travel to helping shoppers choose the right outfit. What makes some more effective than others?

The Latest

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AI

How AI Can Be a Game Changer for Marketing

April 22, 2025 • 5 min read
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Marketing

How Speaking Slower Influences Consumer Behavior

April 8, 2025 • 3 min read
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

March 26, 2025 • 26 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Ryan Heuser, SVP of Experiential for Liquid Death

March 19, 2025 • 20 min listen

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Storefront of a Joann fabrics with the sale signs posted in the window
Retail

What Joann’s Closing Says About the State of Retail

March 18, 2025 • 4 min read
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Retail

Retail’s Tough Reality: Lessons from Joann’s Closure

March 5, 2025 • 8 min listen
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Entrepreneurship

Building a Brand: The Entrepreneurial Lessons Learned on the Road to Cirkul’s Success

January 30, 2025 • 16 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

David Chriswick, SVP of Brand & Communications at Orangetheory

January 23, 2025 • 24 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

January 16, 2025 • 29 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova

January 16, 2025 • 22 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Whitney Bonrud, Director of Marketing and Communications at charity: water

January 9, 2025 • 25 min listen
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Retail

Overwhelmed by Too Many Choices When Shopping? Wharton Retail Expert Weighs In

December 19, 2024 • 9 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Michael Lee, Oatly North America’s EVP & Executive Creative Director

December 19, 2024 • 26 min listen
Person standing on a grassy mountaintop with their arms raised against the blue sky
Marketing

What Are the Best Countries of 2024?

December 16, 2024 • 6 min read