Cheryl Guerin, EVP of global brand strategy and innovation at Mastercard, joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard “Priceless” campaign and experiential marketing, and the pace of change in the marketing landscape for brands.
Marketing Matters
Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard
Wharton experts speak with Cheryl Guerin, executive vice president of global brand strategy and innovation at Mastercard.
March 26, 2025
• 26 min listen
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
Why Is Everything Gambling Now?
Wharton’s Michael Platt discusses the biological basis of gambling amid the proliferation of online gambling sites.
Become an Insider Faster: Relationships Drive Results
In this Nano Tool for Leaders, Wharton’s Matthew Bidwell explains how to build familiarity quickly in a new work environment.
Can Hedging Make You a Better Communicator?
Hedging can make us less persuasive, but new research from Wharton’s Jonah Berger shows how communicators can use hedging to their advantage.
