Cheryl Guerin, EVP of global brand strategy and innovation at Mastercard, joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard “Priceless” campaign and experiential marketing, and the pace of change in the marketing landscape for brands.
Marketing Matters
Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard
Wharton experts speak with Cheryl Guerin, executive vice president of global brand strategy and innovation at Mastercard.
March 26, 2025
• 26 min listen
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