Ryan Heuser, the SVP of experiential marketing for Liquid Death, joins Barbara Kahn and Dr. Americus Reed to talk about the origins of the company, their brand partnership with the Philadelphia Eagles, their approach to experiential marketing, and how their marketing strategy sets Liquid Death apart from other brands in the category.
Marketing Matters
Ryan Heuser, SVP of Experiential for Liquid Death
Wharton experts speak with Ryan Heuser, senior vice president of experiential marketing at Liquid Death.
March 19, 2025
• 20 min listen
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