Ludovica Cesareo, assistant professor of marketing at Lehigh University, joins Barbara Kahn and Dr. Americus Reed to talk about Walmart’s “Birkin” bag and brand dupes and counterfeits.
Marketing Matters
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University
Wharton experts speak with Ludovica Cesareo, assistant professor of marketing at Lehigh University about Walmart's "Birkin" bag.
January 16, 2025
• 29 min listen
Updated: January 17, 2025
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
AI’s Impact on Financial Services
Jeremy Siegel and Jeremy Schwartz discuss how artificial intelligence is transforming financial services, from investment research and financial advice to productivity, innovation, and the future of the industry.
Podcast
The Hidden Cost of Competition in the Workplace
Henning Piezunka, Wharton associate professor of management, explores how rivalry motivates individual performance while potentially undermining team success.
Podcast
The NHL Salary Cap Surge Is Changing Team Building
Samuel Ventura, vice president of hockey strategy and research for the Buffalo Sabres, explores how a rapidly rising salary cap is changing roster construction, contracts, and player valuation.
