Whitney Bonrud, Director of Marketing and Communications at charity: water

Wharton’s Dr. Americus Reed speaks with Whitney Bonrud, the director of marketing and communications at charity: water, the world’s leading clean water nonprofit, about the history and mission of the brand, their brand strategy, their messaging using the Pantone color of the year, using the Spotify Wrapped trend to create content around the impact they’ve had throughout the year, and more.