The K@W Network:
In an excerpt from the new edition of his book 'Customer Centricity,' Wharton’s Peter Fader describes how Starbucks has pivoted in recent years to capture more information about its customers[…]
An international consumer brand challenged students to mine its data for revenue-boosting insights at a recent “Datathon” hosted by Wharton Customer Analytics.
Santosh Misra, CEO of the Tamil Nadu e-Governance Agency, speaks with Wharton’s Raghuram Iyengar about how his team has dealt with the pandemic.
At a “datathon” hosted by Wharton Customer Analytics, gaming giant Electronic Arts invited Penn students to demonstrate their data analytics prowess.
Blockchain, location intelligence and other analytics-based tools can help reduce the risk of supply chain disruptions, according to Michael Ferrari and Raghu Iyengar, co-authors of this opinion piece.
From deciding who plays to tracking stats to selling tickets, analytics is changing the game of basketball, according to NBA Commissioner Adam Silver at the Wharton People Analytics Conference.