The K@W Network:
Comic-Con International: San Diego celebrates superheroes, science fiction and fantasy. But between all the hoopla and cosplayers, some workshops tackle serious issues -- such as this year's "Art During the[…]
Twitter is like a megaphone, but business should see it more like a telephone, according to this opinion piece.
Given the varied approaches to creating a buzz-worthy brand experience at San Diego Comic Con – including VR, escape rooms and immersive environments -- what should a marketer do to[…]
The U.S.-China standoff is looking less like a trade war and more like a cold war between the world’s two most powerful countries, writes Wharton Dean Geoffrey Garrett in this[…]
Yesterday’s bellwether brands, like GE, are struggling to survive. To bring good things back to life, today’s leaders must change how they think about legacy, note the authors of this[…]
The World Cup has seen a major shakeup in sponsorship in recent years, with Chinese firms emerging as key spenders despite the nation having played in the tournament just once[…]
The terms Bitcoin and blockchain are often used interchangeably, but there are differences among the groups comprising this innovation, Wharton professor Kevin Werbach says.
Australia has paved the way for public-private partnerships in infrastructure -- and the U.S. could benefit from following that model, writes Wharton Dean Geoffrey Garrett in this opinion piece.
Companies should offer flexible work arrangements to older women to deal with the tight labor market, write the authors of this opinion piece.
Exciting new innovations from lesser known colleges and universities are enhancing the value of higher education, according to this opinion piece.