The K@W Network:
Americans value their privacy but they are also resigned to giving up personal data to transact with a company. Is this acceptable?
Location-based marketing can give businesses a competitive advantage, says Carlos Garcia, co-founder and CEO of HYP3R, a location-based engagement platform based in San Francisco.
Conventional wisdom says gender diversity in the corporate boardroom improves company performance. But academic research says otherwise.
Emmanuel Macron’s En Marche! party is a political startup that used digital tools to take down France’s dominant duopoly, notes this opinion piece.
In this op-ed, Wharton Dean Geoffrey Garrett writes that while pro-EU parties have gained ground, it is too soon to celebrate the end of populism.
Macron’s election as French President removes an immediate threat to the EU’s existence. Can it now overcome other serious challenges – to thrive again?
The European Stability Mechanism is leveraging financial technology to improve the way capital markets work and boost euro-area financial stability.
Indian professionals garner the highest number of H-1B visas and would appear to be hurt most by new restrictions. But this opinion piece suggests ways they might benefit.
Prioritizing profits over people led to United Airlines’ recent PR debacle. Father James Martin argues that morality must play a key role in capitalism.
Leading companies are making the user experience on mobile devices the center of the marketing universe, say two Google executives.