The K@W Network:
Digitally savvy brands that meet consumers on their own terms can drive greater engagement, write Google’s Kelli Wasuri and Gopi Kallayil in this opinion piece.
American psychologist Abraham Maslow is best known for his seminal research on the hierarchy of innate human needs, but his work also has a surprising application for businesses models and[…]
Better models of care will go a long way toward spurring health care providers to make better choices between increased costs and improved outcomes, Wharton's Mark Pauly writes.
Recent changes to labor laws represent an important breakthrough in public policy for India, according to Teamlease founder Manish Sabharwal.
U.S. military involvement in Iraq raises big questions about the costs and impact on the nation's economy, say Wharton finance professor Bulent Gultekin and Boston University professor of political science[…]
A report on this year’s trends in entertainment marketing at San Diego Comic-Con, the largest U.S. convention celebrating the popular arts.
When forced to choose between abstract evidence and experience, many physicians tend to rely on experience. This keeps health care costs high, write consultants Ngan MacDonald and Walter Linde-Zwirble in[…]
Sky-high valuations for start-ups have become commonplace. But are these companies really worth it? Entrepreneur Derek Lidow offers a four-step test to find out.
Firms are increasingly using online platforms to train their employees in compliance – and although that may be cost effective and efficient, it also leaves companies open to legal, financial[…]
Time Inc. has returned to its roots as a magazine company. Will one of the most iconic names in journalism thrive in the new media environment?