The K@W Network:
Artists need to treat their work like a small business, create professionally crafted content and invest in marketing, says author Cassia Peralta in this opinion piece.
While the general direction of the grand digital transformation trend is increasingly clear, successful implementation “throughout the organization is far more complex,” says Wharton professor Eric Clemons
Nations should see the benefits of crafting a good brand image, just like companies, argues Wharton professor David Reibstein in this opinion piece. He is launching a brand rating of[…]
The film, which deals with injuries that players suffer on the field, will make you rethink the glory of the game, writes Roopa Unnikrishnan in this review.
Some 144 tech companies are called “unicorns,” based on valuations of $1 billion or more in private markets. But experience shows the good times may not last for some, notes[…]
This month, women were elected to local government offices for the first time in Saudi Arabia. It was also the first time they had the right to vote. What will[…]
The White Elephant Game often leaves players wishing for their neighbor’s gift. There’s a way to make holiday gift swapping a better experience, say Daniel Fleder and Kartik Hosanagar in[…]
The advertising of tomorrow must be relevant and respectful, actionable, valuable and value-generating, with an exceptional experience and a share-worthy story, say the authors of this opinion piece.
Humans are now outnumbered by mobile phones, which we are checking 150 times a day. Now that we are on our way to becoming “phono-sapiens,” what should business do?
In the war of ideas, ISIS is winning. The terrorist group’s strong social media influence has gone largely unchecked. But that must change because what is shown online can have[…]