The K@W Network:
The buyer's journey does not begin with awareness, as is traditionally thought, but instead before the potential buyer is aware there is even a need, notes the author of this[…]
Part 2 of this two-part opinion series on fake news, by Wharton professor Eric K. Clemons, analyzes "how private information is used to aid in the targeted distribution of fake[…]
A zero-sum view of the economy has replaced the idea of win-win, and it is costing us all dearly, writes Wharton dean Geoffrey Garrett.
Web 3.0 could set up collaboration ecosystems that make the world a better place, notes this opinion piece by Philipp Stauffer of FYRFLY Venture Partners.
China’s economy is so large – and growing so fast – that it’s easy to underestimate the full extent of the nation's global influence, notes the author of this opinion[…]
Current trade wars being waged by the U.S., China and others have overlooked the ways in which companies already consider national interests in their sourcing decisions.
The failure of credit rating agencies to identify the risks of mortgage-backed securities led to huge losses in the Great Recession. The industry needs to change the way it thinks[…]
The difference between predicting the stock market and outwitting a cunning business rival is that the stock market is not actively trying to deceive you. Strategic intelligence is the skill[…]
Research shows diversity can boost performance -- but it's equally important that everyone feels a sense of inclusion, belonging and respect, writes Wharton dean Geoffrey Garrett in this opinion piece.
The ESM, the Eurozone’s lender of last resort, set up an $800 billion fund in record time with a key innovation -- using private-sector best practices.