Marketing

Is Influencer Marketing Worth It?

April 26, 2024 • 14 min listen

Wharton professor discusses the difference between “mega” and “micro” influencers in ad campaigns.

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Co-hosts of the ‘Gen Z on Gen Z’ Podcast

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How ‘Thinking Out of the Shoebox’ Made Stuart Weitzman a Success

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Jeff Scott, Vice President for Hockey Development & Industry Growth at the NHL

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Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company

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