Marketing

Marketing

Is Influencer Marketing Worth It?

April 29, 2024 • 5 min read
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn’t always yield the biggest bang for the buck.

The Latest

Marketing

Is Influencer Marketing Worth It?

April 26, 2024 • 14 min listen
Marketing

Co-hosts of the ‘Gen Z on Gen Z’ Podcast

April 25, 2024 • 22 min listen
Marketing

Former Levi’s CEO on Revitalizing a Brand — and the Right Way to Wash Jeans

April 23, 2024 • 5 min read
Marketing

Charlotte Tansill & Adam Kornblum on CeraVe’s Super Bowl Ad Campaign

April 18, 2024 • 22 min listen

More in Marketing

Marketing

How ‘Thinking Out of the Shoebox’ Made Stuart Weitzman a Success

April 9, 2024 • 3 min read
Marketing

Chip Bergh, Former President & CEO of Levi Strauss & Co

March 28, 2024 • 26 min listen
Marketing

Emily May, President, Co-founder, and Lead Executive Officer of Right To Be

March 21, 2024 • 18 min listen
Marketing

Erica Martin, Marketing Communications Manager, Ford Brand

March 21, 2024 • 16 min listen
Marketing

So Bad It’s Good: Why Consumers Love the Worst Stuff

March 18, 2024 • 4 min read
Marketing

When and Why Consumers Love Bad Options

March 15, 2024 • 10 min listen
Marketing

Connor Blakley, Founder of Youth Logic

March 14, 2024 • 24 min listen
Marketing

Pauline Brown, Longtime Leader in the Luxury Goods Sector

March 7, 2024 • 27 min listen
Marketing

Stuart Weitzman, Founder and Chairman Emeritus of Stuart Weitzman Shoe Company

March 7, 2024 • 27 min listen
Marketing

Jeff Scott, Vice President for Hockey Development & Industry Growth at the NHL

February 29, 2024 • 18 min listen

Looking for more insights?

Sign up to stay informed about our latest article releases.