Peter Fader, Wharton professor of marketing, joins the show to discuss customer centricity in light of the SVB and First Republic Bank collapses.
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Wharton marketing professor discusses why he thinks customer centricity was part of SVB and First Republic Bank's problems.
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Peter Fader, Wharton professor of marketing, joins the show to discuss customer centricity in light of the SVB and First Republic Bank collapses.
Sign up to stay informed about our latest article releases.