Marketing Matters
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
Our Latest Episodes
Podcast
How the NFL Is Winning a New Generation of Fans
Marissa Solis, SVP of global brand and consumer marketing at the NFL, explains how the league is building stronger connections with new audiences at home and around the world.
Podcast
Archer Roose Is Making Canned Wine Mainstream
Conley Downing, CMO of Archer Roose Wines, explains how the brand is building demand for premium single-serve canned wine through trial, distinctive branding, and consumer insight.
Podcast
How Fast-Casual Brands Build Loyalty
Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.
Podcast
Marketing Baby Tech to Modern Parents
Krista Weaver, vice president and head of marketing at Owlet Baby Care, discusses how data, design, and parent feedback can make baby monitoring more reassuring and useful.
Podcast
How AG1 Built Trust Through Podcast Marketing
Paulie Dery, chief marketing officer at AG1, on turning trusted podcast voices into lasting brand growth.
Podcast
Piedmont Healthcare’s Marketing Strategy for Building Trust
Kate Metzinger on how authentic storytelling, brand strategy, and AI are transforming health care marketing.
Podcast
How Liquid Death Builds Marketing That Wins the Internet
Greg Fass on creating marketing people actually want to share.
Podcast
Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth
How Mike’s Hot Honey turned a simple idea into a category defining brand.
Podcast
Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Rosalie Kennedy on building Athletic Brewing into a cultural brand at the center of changing drinking habits.
Podcast
Ferrero NA’s CMO, Chad Stubbs
Global confectionery marketing leader shares how major campaigns, cultural moments, and brand-building strategies drive growth and engagement.
