Wharton’s Barbara Kahn and Dr. Americus Reed speak with Steven Silverstein, CEO of Spencer Gifts and Spirit Halloween Stores, about their retail strategy, changing the look of their stores every year, how they benefit the area and retail space they occupy for the three months that the store is open, the Spirit Halloween inventory and logistics model, how they support the local communities, and more.
Marketing Matters
Steven Silverstein, CEO of Spencer Gifts and Spirit Halloween Stores
Wharton experts speak with Steven Silverstein, CEO of Spencer Gifts and Spirit Halloween Stores.
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