Kathleen Braine, CMO, Head of Marketing at 818 Spirits

Wharton’s Barbara Kahn and Americus Reed speak with Kathleen Braine, CMO, Head of Marketing at 818 Spirits (owned by Kendall Jenner) about her background, the surge in tequila popularity during the pandemic, Kendall Jenner’s involvement and interest in creating the brand, brand collaborations, and more.