Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail — from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement — and how the brand is now extending its magic into the Christmas market.
Marketing Matters
Spencer Spirit Holdings CEO, Steven Silverstein
Retail leader discusses how a pop-up empire mastered the Halloween season and is now testing a bold new expansion.
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