Melanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl, and Black History Month.
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Marketing Matters
Groupon, Vice President of Brand on Super Bowl and Black History Month
February 3, 2022
• 18 min listen
In this episode, Wharton experts speak with Melanie Hellenga, Vice President of Brand at Groupon.
