Annie Barrett — vice president of marketing for adidas Originals, Basketball & Partnerships — joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural icon, while highlighting adidas’ focus on authenticity, collaboration, and global brand storytelling.
Marketing Matters
Annie Barrett, Vice President of Marketing for adidas Originals, Basketball & Partnerships
Global marketing leader discusses the strategy behind a legendary sneaker’s new campaign.
October 2, 2025
• 26 min listen
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