Wharton’s Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm’s head of marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement.
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Marketing Matters
Alyson Griffin, State Farm’s Head of Marketing
February 15, 2024
• 25 min listen
Updated: February 16, 2024
In this episode, Wharton experts speak with Alyson Griffin, State Farm's head of marketing.
