Public PolicyHow to Enforce a Meaningful Populist Antitrust PolicyJuly 15, 2025 • 8 min readPublic PolicyWhat the Reconciliation Bill Means for U.S. HouseholdsJuly 11, 2025 • 10 min listenAICan AI Fix What’s Wrong With Customer Service?July 15, 2025 • 4 min readWharton’s Christian Terwiesch talks about the tension between human and AI-powered customer service and why there’s a trade-off between cost and quality. Finance & AccountingAutomatic Enrollment, Tax Fears, and the 401(k) SurgeJuly 9, 2025 • 10 min listenFinance & AccountingHow Minimum Wages and Taxes Can Combat Income InequalityJuly 8, 2025 • 8 min read Read the Report Read the Report Read the Report Read the Report Learn More Read the Report Featured Videos 1:38 Wharton Professor Stefano Puntoni explains five ways in which he expects people to react to the rise of AI in this clip from the Ripple Effect podcast. EPISODE OVERVIEW Wharton Professor Stefano Puntoni talks about how generative AI is reshaping not just tasks, but the way employees psychologically relate to their work. He explores AI’s potential to either strengthen or undermine core human needs like competence, autonomy, and connection. Puntoni lays out why a successful AI strategy needs more than just good tech—it also requires clear leadership and authentic communication with employees. He looks at how uncertainty around AI adoption impacts morale and outlines five ways workers tend to cope, from proactive upskilling to quiet withdrawal. He also warns against framing AI purely as a cost-cutting tool, arguing that companies must grapple with what it means for people’s roles, careers, and sense of value. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #GenerativeAI #FutureOfWork #EmployeeWellbeing #AIAdoption #DigitalTransformation #WorkplacePsychology ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLkNkOWtmM3U1V01j Five main reactions to AI include: to upskill, self-validate, dissociate, disengage, and adapt. 7 hours ago 16:22 EPISODE OVERVIEW Wharton Professor Stefano Puntoni talks about how generative AI is reshaping not just tasks, but the way employees psychologically relate to their work. He explores AI’s potential to either strengthen or undermine core human needs like competence, autonomy, and connection. Puntoni lays out why a successful AI strategy needs more than just good tech—it also requires clear leadership and authentic communication with employees. He looks at how uncertainty around AI adoption impacts morale and outlines five ways workers tend to cope, from proactive upskilling to quiet withdrawal. He also warns against framing AI purely as a cost-cutting tool, arguing that companies must grapple with what it means for people’s roles, careers, and sense of value. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #GenerativeAI #FutureOfWork #EmployeeWellbeing #AIAdoption #DigitalTransformation #WorkplacePsychology ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLlZ5QjZyVUpCRm9J How Generative AI Is Reshaping the Workplace and Employees' Mindsets 7 hours ago 3:11 In this excerpt from The Ripple Effect podcast, Wharton Professor Annie Wilson speaks about how brands manage influencer marketing, identity signaling, and conflicting customer segments. She explained why choosing a clear segment is often necessary and how information spreading across social media can intensify conflicts between consumer segments. EPISODE OVERVIEW Wharton marketing lecturer Annie Wilson explains how brands face challenges when different customer segments have incompatible expectations. In her and Tyler Wry's book, The Growth Dilemma, they highlight how segmentation, identity signaling, and brand architecture affect long-term growth. The conversation explores frameworks for managing segment relationships, the risks of ignoring value-based segmentation, and how AI can assist in identifying emerging conflicts. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #BrandStrategy #CustomerSegments #InfluencerMarketing #IdentityMarketing #ConsumerBehavior ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmZuWmtISU52NVlz How Brands Navigate Conflicting Customer Segments and Identity Marketing July 12, 2025 9:01 am 0:47 Wharton Professor Tyler Wry discusses the sweet spot that impact investing aims to achieve, a challenging but attainable effort in this clip from an episode of the Ripple Effect podcast that focuses on their book, "An Introduction to Early-stage Impact Investing." This episode is a part of the "Meet the Authors" Ripple Effect podcast series. EPISODE OVERVIEW Wharton Professors Tyler Wry and Katherine Klein discuss the difficulty of projecting both financial and social returns in impact investing and why impact measurement is challenging. They highlight trade-offs in sectors like microfinance and differentiate ESG and impact investing. They also talk about why due diligence must cover both financial performance and social outcomes. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #ImpactInvesting #SustainableFinance #ImpactMeasurement ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnVUcDVKWWVyMDN3 Can social impact investing deliver returns and real change? July 11, 2025 10:01 am 9:53 ABOUT THE EPISODE Kent Smetters, Faculty Director of the Penn Wharton Budget Model, joins Dan Loney to break down the newly passed reconciliation bill that extends the 2017 Tax Cuts and Jobs Act. They discuss the projected $3.2–$3.6 trillion increase in national debt over the next decade, minimal short-term economic impact, and long-term GDP decline of over 4.5% over 30 years. Kent Smetters talks about the effects on Medicaid, SNAP benefits, and how lower-income households may lose about $1,000 annually by 2030. The conversation also covers the limited role tariff revenues play in offsetting costs. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #TaxCuts #NationalDebt #EconomicPolicy #PublicPolicy #USEconomy #TaxPolicy ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLi0zbjUtQzJzd2dv Penn Wharton Budget Model: Reconciliation Bill Adds $3.6T to Debt, Cuts Aid to Low-Income Households July 11, 2025 9:00 am 1:20 Wharton's Barbara Kahn and Elizabeth "Zab" Johnson authored "Visual Marketing: A Practical Guide to the Science of Branding & Retailing," to inform marketers of the consumer psychology needed to create strategic visuals that can reach target audiences. This clip is from the Ripple Effect podcast series "Meet the Authors" EPISODE OVERVIEW Barbara Kahn and Elizabeth (Zab) Johnson explore the growing role of visual marketing and neuroscience in shaping brand identity and consumer behavior. They also discuss how visual elements—such as design, color, packaging, and digital presentation—affect attention, perception, and decision-making in retail and marketing environments. They explain how the shift to an omnichannel world has made consistent visual branding more important than ever, and how insights from neuroscience, including attention, fluency, and eye-tracking data, help marketers better understand what captures and holds consumer interest. The conversation outlines a framework for how visual features influence emotional response, brand recognition, and ultimately product choice across both physical and digital touch points. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #VisualMarketing #AttentionEconomy #MarketingStrategy #ConsumerBehavior #consumerpsychology ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLjdZczZNTmNIbHdr Our attention is pulled in more directions than ever, making breaking through the noise a challenge July 10, 2025 3:40 pm 1:05 Introducing "This Week in Business," a podcast from Knowledge at Wharton – the Wharton School's online business journal. Formerly Wharton Business Daily, This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe to the Knowledge at Wharton YouTube channel to watch: https://whr.tn/3DEAgAU Or listen on the podcast platforms below: Apple Podcasts: https://whr.tn/3EdpB5X Spotify: https://whr.tn/4ihHaiT ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLjFySVJySklmV2xV Introducing "This Week in Business," A Knowledge at Wharton Podcast July 9, 2025 11:24 am 8:30 ABOUT THE EPISODE Wharton’s Olivia Mitchell joins This Week in Business to discuss new Fidelity data showing U.S. retirement savings rates hitting a record 14.3%. They explore what’s driving the increase—like automatic enrollment, fears over Social Security, and rising life expectancy—and why 15% savings may not be enough. Mitchell emphasizes generational differences in saving habits, the impact of public debt, and the risks of short-term financial strain from higher retirement contributions. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #RetirementSavings #401k #FinancialPlanning #SocialSecurity ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmRhT0N0UWItdi1V 401k Savings Hit Record High as Workers Prepare for Retirement July 9, 2025 9:01 am 9:44 ABOUT THE PODCAST Google remains the dominant force in search, but how much of that power comes from real user preference—and how much from default settings? In this conversation, Wharton professor Leon Musolff unpacks a field experiment that asked users to try Bing temporarily. Surprisingly, about a third chose to stick with it. The study highlights how default options, brand familiarity, and limited exposure shape our online choices more than we may realize. Even when alternatives exist, users often revert to what feels most familiar—unless nudged to explore. This research offers a glimpse into the mechanics of digital behavior and raises timely questions about competition, user autonomy, and the future of tech regulation. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT #SearchEngines #GoogleSearch #TechPolicy #Antitrust #Google ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLm1velRVeERVeDY4 Why Google Still Dominates Search and Why Users Rarely Switch July 8, 2025 12:01 pm 13:41 EPISODE OVERVIEW Wharton Professors Tyler Wry and Katherine Klein discuss the difficulty of projecting both financial and social returns in impact investing and why impact measurement is challenging. They highlight trade-offs in sectors like microfinance and differentiate ESG and impact investing. They also talk about why due diligence must cover both financial performance and social outcomes. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #ImpactInvesting #SocialImpact #VentureCapital #SustainableFinance #ImpactMeasurement ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLldwajljUXg3aDhN What Is Early-Stage Impact Investing? Challenges, Growth, and How to Get Started July 8, 2025 9:35 am 16:56 ABOUT THE EPISODE Wharton professor David Zaring explains the "First Sale Rule," a legal method for U.S. importers to reduce tariffs by paying duties on the initial transaction in a global supply chain. With rising tariffs, companies are revisiting this long-standing rule, which allows importers—like major retailers sourcing products abroad—to reduce costs when transactions are well-documented and structured through intermediaries. Zaring highlights challenges like transparency between middlemen and importers, the rule’s legal foundation since the 1980s, and how complex global supply chains open the door to tariff-saving strategies. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT #Tariffs #SupplyChain #GlobalTrade #ImportExport #InternationalBusiness ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnBpMHBXbDVLblZj How U.S. Companies Legally Cut Tariffs Through Supply Chain Strategy July 2, 2025 5:25 pm 3:34 Deputy Dean of the Wharton School Nancy Rothbard explores how workplace social dynamics are shaped by digital boundaries, social media connections, and personal disclosure. Drawing on insights from recent research, Rothbard discusses how employees navigate interactions across hierarchical levels and how small acts of self-disclosure—like sharing personal interests or family life—can strengthen workplace relationships. This is an excerpt from a full-length Ripple Podcast episode available here: . EPISODE OVERVIEW Wharton’s Nancy Rothbard explores how social media impacts workplace culture, from self-disclosure to remote work dynamics. Learn how cute dog photos, personal stories, and online connections help build stronger professional bonds—and how gender, hierarchy, and workplace boundaries play a role. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #WorkCulture #Coworkers #WorkplaceCulture #socialmedia #workplaceboundaries ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLlk0U0Z0R0NjZ2VF Understanding Workplace Boundaries in the Age of Social Media July 2, 2025 9:01 am 16:06 EPISODE OVERVIEW Barbara Kahn and Elizabeth (Zab) Johnson explore the growing role of visual marketing and neuroscience in shaping brand identity and consumer behavior. They also discuss how visual elements—such as design, color, packaging, and digital presentation—affect attention, perception, and decision-making in retail and marketing environments. They explain how the shift to an omnichannel world has made consistent visual branding more important than ever, and how insights from neuroscience, including attention, fluency, and eye-tracking data, help marketers better understand what captures and holds consumer interest. The conversation outlines a framework for how visual features influence emotional response, brand recognition, and ultimately product choice across both physical and digital touchpoints. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #VisualMarketing #BrandIdentity #AttentionEconomy #MarketingStrategy #ConsumerBehavior ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmJNVkF3TXR3UERv Visual Marketing and the Science Behind Brand Identity and Consumer Attention July 1, 2025 9:59 am 9:36 ABOUT THE EPISODE Wharton Emeritus Professor Jeremy Siegel joins Dan Loney on June 26, 2025, to discuss recent market movements in response to global uncertainty, including easing tensions between Israel and Iran and their impact on oil prices. Siegel analyzes the potential effects of upcoming U.S. tariffs, suggesting that markets have largely priced in a 10% baseline tax. He explores how adversity may accelerate corporate adoption of AI to offset cost pressures and explains why he believes the Federal Reserve should not tighten monetary policy in response to tariff-driven inflation. The conversation also covers expectations for rate cuts, GDP trends, and the outlook for the second half of 2025. ABOUT THE PODCAST The Wharton Business Daily podcast features interviews with top business leaders, innovators, and renowned Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: http://whr.tn/businessdaily #MarketOutlook #InterestRates #Tariffs2025 #FederalReserve #Inflation #StockMarket ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLjZ6cUtlQ1BYNEw0 Jeremy Siegel Analyzes Tariffs, AI, and the Fed’s Next Move June 27, 2025 9:00 am 12:24 This episode of Knowledge at Wharton features Wharton marketing professor Jonah Berger discussing the rise of virtual influencers—AI-generated personas used by brands to market products. The conversation explores how these digital avatars are designed, why companies choose them over human influencers, and what drives their effectiveness. Berger shares insights from his research, highlighting how human-like features and social presence can increase trust and engagement with virtual influencer content. The discussion also touches on evolving consumer perceptions and the future of digital marketing in an AI-driven world. The Knowledge at Wharton podcast features interviews with Wharton faculty and industry leaders about the business landscape and the impact of their work. Conversations range from the latest research and books by faculty authors, to Leading Diversity at Work with professor Stephanie Creary. #AIInfluencers #InfluencerMarketing #AIMarketing #FutureOfMarketing #aicontent ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLjNDYm5LZUR2X0lV How AI-Generated Influencers Are Shaping the Future of Marketing June 26, 2025 12:59 pm 7:45 ABOUT THE EPISODE Wharton Business Daily host Dan Loney talks with Christian Terwiesch, Wharton Professor of Operations, Information & Decisions, about how artificial intelligence is reshaping customer service. Terwiesch unpacks the cost-quality trade-off, showing where chatbots like ChatGPT lift efficiency yet still require a human-in-the-loop for complex cases. They examine AI’s multilingual, persuasive strengths, the challenge of scaling “customer delight,” and the emerging hybrid workflow of AI-augmented agents. Looking ahead, Terwiesch forecasts fuller automation within a decade as companies push for better service at lower cost while keeping pace with rising consumer expectations. ABOUT THE PODCAST The Wharton Business Daily podcast features interviews with top business leaders, innovators, and renowned Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: http://whr.tn/businessdaily #AI #CustomerService #ArtificialIntelligence #AIAutomation #DigitalTransformation ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLndXQ0VWa3ZCVFlR How AI Is Reshaping Customer Service Experiences June 25, 2025 9:01 am 1:01 Wharton School Professor Peter Conti-Brown explains how the process of regulating and supervising banks is democratic in this excerpt from a full length Ripple Effect podcast episode part of the current series, "Meet the Authors." EPISODE OVERVIEW What is bank supervision and why does it matter? In this episode of The Ripple Effect, Wharton’s Peter Conti-Brown explores the historical and evolving role of bank supervision in American capitalism. Drawing from his new book Private Finance, Public Power: A History of Bank Supervision in America, co-authored by Sean H. Vanatta, Conti-Brown explains how regulators and private banks manage financial risk—not through public rules alone, but through confidential supervision and discretionary judgment. From the Great Depression to the 2008 crisis and debates in 2025, he examines how supervision embodies democracy, innovation, and the balance between public accountability and private risk. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #FinancialRegulation #Fed #EconomicPolicy #FederalReserve #BankingHistory ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmtXd19RU2k1VnpF How does the government regulate and supervise banks? Wharton prof. explains the democratic process June 24, 2025 5:35 pm 15:31 EPISODE OVERVIEW What is bank supervision and why does it matter? In this episode of The Ripple Effect, Wharton’s Peter Conti-Brown explores the historical and evolving role of bank supervision in American capitalism. Drawing from his new book Private Finance, Public Power: A History of Bank Supervision in America, co-authored by Sean H. Vanatta, Conti-Brown explains how regulators and private banks manage financial risk—not through public rules alone, but through confidential supervision and discretionary judgment. From the Great Depression to the 2008 crisis and debates in 2025, he examines how supervision embodies democracy, innovation, and the balance between public accountability and private risk. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #FinancialRegulation #Fed #EconomicPolicy #FederalReserve #BankingHistory ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLjRiY21SbjV2eHh3 Who Keeps Banks in Check? Understanding the History and Future of Supervision and Risk in US Banking June 24, 2025 9:53 am 9:55 ABOUT THE EPISODE Wharton Lecturer Rob DiGisi talks about the sweeping changes to college athletics stemming from the House v. NCAA settlement. DiGisi breaks down the legal approval that allows direct compensation to college athletes, revenue-sharing models for Power Four conferences, and the implications for NIL collectives and non-revenue sports. He explores potential sports program cuts, the financial pressures facing athletic departments, and how the traditional student-athlete model is transforming into a commercialized system resembling minor league professional sports. ABOUT THE PODCAST The Wharton Business Daily podcast features interviews with top business leaders, innovators, and renowned Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: http://whr.tn/businessdaily #NCAA #CollegeAthletics #NameImageLikeness #StudentAthletes #SportsMarketing ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLktOdXloVUltSWl3 NCAA Settlement Reshapes the Future of College Athletics June 20, 2025 4:50 pm 8:07 ABOUT THE EPISODE Gideon Bornstein, Assistant Professor of Finance at the Wharton School, analyzes how ongoing tariffs and economic uncertainty are affecting the U.S. retail sector. They discuss flat retail sales in April, low consumer confidence and expectations, strategies retailers use to absorb tariff costs, and the influence of shifting U.S. trade policy on supply chains and pricing. They also talk about inflation trends, employment risks, and how these factors guide macroeconomic outlooks and Federal Reserve decisions. ABOUT THE PODCAST The Wharton Business Daily podcast features interviews with top business leaders, innovators, and renowned Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: http://whr.tn/businessdaily #Inflation #RetailSales #SupplyChain #Macroeconomy #PricingStrategy ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLlE1WkFMQ2RoMU9V How Tariffs and Inflation Are Shaping the Retail Economy June 20, 2025 9:00 am Wharton Faculty in the News Featured AIMind & Machine: Gen AI Workplace Revolution | Stefano PuntoniJuly 15, 2025 • 16 min listenFinance & AccountingAn Introduction to Early-stage Impact Investing | Katherine Klein and Tyler WryJuly 8, 2025 • 14 min listenAIDoes AI Limit Our Creativity?July 1, 2025 • 5 min readMarketingVisual Marketing | Barbara Kahn and Zab JohnsonJuly 1, 2025 • 16 min listen Buy the Book Learn More Buy the Book
