The K@W Network:
Recent Wharton research examines managers’ motives for misreporting financial data, and how incentives can impact what kind of risks they are willing to take.
Veteran non-resident Indians (NRIs) living in the U.S. recalled the challenges and lessons of their entrepreneurial success at the recent Wharton India Economic Forum.
P&G’s “Thank you, Mom” campaign during the recent Olympics shows how companies benefit from building emotional connections with their customers, says brand strategist Eric Solomon in this opinion piece.
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