Although many companies are uncertain how the General Data Protection Regulation that went into effect last month will impact them, one thing is clear: They will not be able to target their advertising as freely as in the past.

Listen to the free podcasts on iTunes

micListen to Podcasts

  • SIGN UP FOR OUR EMAIL NEWSLETTER
    Sign up for the weekly Knowledge@Wharton e-mail newsletter, offering business leaders cutting-edge research and ideas from Wharton faculty and other experts.