Taylor Swift’s bid to trademark phrases from her songs highlights a shift in the music industry’s business and branding models, intellectual property experts say.
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Taylor Swift, Trademarks and Music’s New Branding Model
Taylor Swift’s bid to trademark phrases from her songs highlights a shift in the music industry’s business and branding models, intellectual property experts say.
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When Does the ‘Human Touch’ Matter in Retail?
While retailers will see failures and successes as they move from one channel to another, the bottom line is that they must be online and in physical stores to reach consumers.
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Greener Hospitals: Building Consensus for Health Care Sustainability
Sustainability can be a tough sell to financially stressed hospitals, because many in health care still associate “green” with increased costs. But research confirms that environmental stewardship often leads to substantial savings.
Leadership
Claims of racism, domestic abuse, bullying, ethical breaches: What’s behind the recent rash of poor behavior in professional sports?
Poor Sports: Is There a New Low in Owners’ and Players’ Behavior?
- Feb 24
- Global Focus, North America
Social Impact
Knowledge@Wharton Partners