The K@W Network:
There is such a thing as bad publicity, says Wharton’s Jonah Berger, who in a new paper finds that the key is to find the “sweet spot” where controversy generates the greatest amount of buzz.
San Francisco-based Fantex is planning to offer IPOs on athletes. Fans are excited; others see red flags.
Transportation in Latin America, long synonymous with traffic jams and lengthy bus rides, now represents one of the largest growth opportunities for low-cost airlines.
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