The K@W Network:
The buyer’s journey does not begin with awareness, as is traditionally thought, but instead before the potential buyer is aware there is even a need, notes the author of this opinion piece.
The UN’s latest climate change report should spur countries and businesses to take quick and effective steps to combat global warming, say experts.
A recent study co-led by Wharton’s Gideon Nave attempted to replicate social science experiments published in top journals, with mixed results.
Research from Wharton’s Ryan Dew uses machine learning to help companies develop logos that are consistent with their brand identities.
The Merck for Mothers program and Karma Healthcare in India show how technology and partnerships lead to improved health care outcomes for women.
Part 2 of this two-part opinion series on fake news, by Wharton professor Eric K. Clemons, analyzes “how private information is used to aid in the targeted distribution of fake news.”
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Newer business owners often find themselves either in a moment where everybody values you “higher than you deserve, or nobody’s willing to give you anything,” says author Maynard Webb.
Amazon’s decision has led to increased scrutiny of the company and its CEO, with analysts trying to figure out what Jeff Bezos could be planning next.
As the founders exit, Instagram has one billion users and Facebook has 2.2 billion. That’s a big chunk of the world’s population. So where can they go from here — and what will regulators allow them to do?
By many measures, Comcast overpaid to acquire British pay TV firm Sky — but if transformation is Comcast’s goal, the cost could be justified, experts say.
Early market testing based on lean startup principles could do more harm than good, according to new Wharton research.