Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products?
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Marketing to Digital Natives: How Brand Loyalty Is Changing
Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products?
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Siegel vs. Shiller: Is the Stock Market Overvalued?
At a recent conference, Wharton’s Jeremy Siegel and Yale’s Robert Shiller debated whether a bear market is long overdue, or if stocks are reasonably priced and there is more upside to come.
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Is the Next Recession Around the Corner?
The trigger for another downturn could come from anywhere, according to Wharton Dean Geoffrey Garrett. The question is: Will it be a correction or a crisis?
Knowledge@Wharton Partners