Knowledge@Wharton

How Storytelling Helps Companies Build Rapport

Marketing
Jul 17
North America
mic openbook

Storytelling can transform a company’s relationships with its customers and employees, according to a new book.

How Storytelling Helps Companies Build Rapport
- Marketing
- Jul 17
- North America
- mic openbook
Storytelling can transform a company’s relationships with its customers and employees, according to a new book.
Impact Investing: When Social Benefits Are in the Contract
- Finance
- Jul 17
- North America
- video mic
New Wharton research examines how contracts can be structured differently when investors are trying to make money and make the world a better place.
The Thai Cave Rescue: What Are the Leadership Lessons?
- Leadership
- Jul 16
- ASEAN, Asia-Pacific
- mic
A committed Thai government, a provincial governor’s rallying spirit and the grit of the trapped young men saved the day, say experts.

Marketing

Major hurricanes can cause mass casualties and catastrophic damage, and yet people never seem to be as prepared as they could be. Wharton’s Robert Meyer explains why — and what can be done about it.

Leadership

If Philadelphia were a company, it would rank 360 on the Fortune 500. Former mayor Michael Nutter reflects on the trials and triumphs of being CEO of a big city.

Why Being a Mayor Is the Best Job in Politics

Jul 13
North America
mic openbook

Should Leadership Feel More Like Love?

Jul 05
North America
mic openbook

Betting on Disaster: Why Risk Management Is a Leadership Issue

Jun 14
Global Focus, North America
mic openbook

See more in Leadership

Public Policy

Theresa May’s Brexit action plan won’t find favor with either the EU or her own party, and she faces tough times ahead in negotiations, say experts.

Why the U.K. Has Few Options in the Brexit Negotiations

Jul 13
Europe
mic

How the U.S.-led Trade Wars Imperil the Global Economy

Jul 10
Asia-Pacific, Europe, India, North America
mic

Will Mexico’s New President Deliver on His Promises?

Jul 09
Latin America
mic

See more in Public Policy

Video

Impact Investing: When Social Benefits Are in the Contract

Jul 17
North America

See more videos

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Social Impact

Nonprofit myAgro’s novel financing model is transforming the way African farmers pay for their harvests.

Planting Seeds of Success in Africa

Jun 28
Africa, Middle East & Africa
video mic

Sustainable Cities Are Closer Than We Think

Jun 06
Europe, North America
mic openbook

Why Alaska’s Experience Shows Promise for Universal Basic Income

See more in Social Impact

Management

Yesterday’s bellwether brands, like GE, are struggling to survive. To bring good things back to life, today’s leaders must change how they think about legacy, note the authors of this opinion piece.