The K@W Network:
At a recent Wharton Customer Analytics Initiative conference, Cadillac’s global CMO, Deborah Wahl, talked about leveraging new technologies for growth.
“Regulatory excellence” requires a system of smart management, a lack of corruption, and empathy toward businesses and consumers alike, a Penn expert says.
Marketers have long relied on willingness to pay as a way to gauge consumer preferences. However, new Wharton research shows that paying what’s on a price tag isn’t a clear indicator that people enjoy the products they buy.
As the Obama era rules end, there are a number of questions surrounding how consumers will be affected and whether additional policy changes may follow.
One of the hottest trends in retirement planning is the use of robo-advisors to automatically manage investment portfolios. But are they better than human advisors?
How boards and executives prepare for risks can make the difference between riding the roughest wave or drowning in it, according to a new book by Wharton’s Howard Kunreuther and Michael Useem.
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A novel educational effort is imparting sustainable practices and business skills to China’s swine farmers, who control half the world’s pork markets.
A new book by Wharton’s Barbara Kahn looks at why being the best at one thing is no longer enough for retailers hoping to thrive in a hyper-competitive environment.
Free trade agreements such as NAFTA have reconfigured the labor landscape. But the plight of those left behind will not be solved by protectionism, according to Wharton’s Mauro Guillen.
Big cities are driving the charge toward better sustainability, notes the author of a new book.
A one-size-fits-all approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.