The K@W Network:
Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products?
At a recent conference, Wharton’s Jeremy Siegel and Yale’s Robert Shiller debated whether a bear market is long overdue, or if stocks are reasonably priced and there is more upside to come.
The trigger for another downturn could come from anywhere, according to Wharton Dean Geoffrey Garrett. The question is: Will it be a correction or a crisis?
Best-selling author Carmine Gallo believes the valuable, ancient art of persuasion has been lost in the modern business world, He wants to help workers bring it back.
Companies are offering everything from free gym memberships to Fitbits, but new Wharton research finds that cash lotteries provide powerful incentives for people to take control of their health.
Most analysts say occasional financial crises are inevitable. So where are the biggest risks now? A panel of experts, including some who were in the historic meetings at the New York Fed 10 years ago, offer their views.
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Wharton’s Philip Nichols and Thorvaldur Gylfason of the University of Iceland share insights about why the economic recovery has worked but the political one hasn’t.
Opportunity International believes that empowering entrepreneurs and educating children can help break the poverty cycle. Fintech is a great enabler towards this goal, notes the group’s executive director.
Author Morra Aarons-Mele lays bare some myths around entrepreneurship, including notions about success rates, compensation and the hustle needed to succeed.
The co-founders of data.world believe that a common, collaborative platform for data can change the world.
New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money.