Thanks, your subscription has been confirmed. You’ll get your first Knowledge at Wharton newsletter soon. In the meantime, check out some of our latest content below.


How AI Changes Our Sense of Self

September 25, 20233 min read
Instead of focusing on how people feel about technology, marketing research should examine how technology makes people feel about themselves, according to Wharton’s Stefano Puntoni.

Tour the new Knowledge at Wharton site