Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. All segments were originally aired live from the Wharton School on SiriusXM Channel 132.
Marketing Matters
Analyzing the latest in advertising, marketing, customer behavior, and new product launches.
Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard
Wharton experts speak with Cheryl Guerin, executive vice president of global brand strategy and innovation at Mastercard.
Ryan Heuser, SVP of Experiential for Liquid Death
Wharton experts speak with Ryan Heuser, senior vice president of experiential marketing at Liquid Death.
David Chriswick, SVP of Brand & Communications at Orangetheory
Wharton experts speak with David Chriswick, senior vice president of brand and communications at Orangetheory.
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University
Wharton experts speak with Ludovica Cesareo, assistant professor of marketing at Lehigh University about Walmart’s “Birkin” bag.
Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova
Wharton experts speak with Leslie Serro, vice president of marketing at Kellanova.
Whitney Bonrud, Director of Marketing and Communications at charity: water
Wharton’s Americus Reed speaks with Whitney Bonrud, director of marketing and communications at charity: water.
Michael Lee, Oatly North America’s EVP & Executive Creative Director
Wharton’s Americus Reed speaks with Michael Lee, Oatly North America’s EVP and executive creative director.
Samantha Baker, VP of Commerce at theSkimm
Wharton experts speak with Samantha Baker, vice president of commerce at theSkimm.
Megan Darmody, VP of Brand Marketing at UrbanStems
Wharton experts speak with Megan Darmody, vice president of brand marketing at UrbanStems.
Sara Pollack, Pinterest’s Global Head of Consumer Marketing
Wharton’s Americus Reed speaks with Sara Pollack, global head of consumer marketing at Pinterest.