Knowledge at Wharton logoKnowledge at Wharton logoWharton Business Daily logoThe Wharton School logo
Skip to content Skip to main menu
  • Articles
  • Podcasts
  • Special Reports
Subscribe
Topics:
  • AI
  • Finance & Accounting
  • Markets & The Economy
  • Management
  • Marketing
  • Behavioral Science
  • Data Analytics
  • Real Estate
  • Entrepreneurship
  • ESG
  • Financial Literacy
  • Fintech
  • Retirement
  • Innovation
  • Leadership
  • Diversity, Equity, & Inclusion
  • Health Care Management
  • Human Resources
  • Retail
  • Public Policy
  • Technology
Go to site search
Subscribe
Menu
  • Topics
    • AI
    • Behavioral Science
    • Data Analytics
    • Entrepreneurship
    • ESG
    • Finance & Accounting
    • Financial Literacy
    • Fintech
    • Real Estate
    • Retirement
    • Innovation
    • Leadership
    • Management
    • Diversity, Equity, & Inclusion
    • Health Care Management
    • Human Resources
    • Marketing
    • Retail
    • Markets & The Economy
    • Public Policy
    • Technology
  • Articles
  • Faculty
  • Podcasts
  • Series
    • AI Horizons
    • AI in Focus
    • Beyond Business
    • Dollars & Change
    • Future of Finance
    • Great Question
    • Leading Diversity at Work
    • Meet the Authors
    • Nano Tools
    • Opportunity Matters
    • Polices That Work
    • What I’ve Learned
  • Special Reports
  • Videos
Subscribe
Home / Podcasts /

Marketing Matters

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Marketing Matters Cover Art

Our Latest Episodes

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"
Podcast

Groov Founder Dan Cataldi on Reinventing Custom Orthotics

March 12, 2026 • 29 min listen
Marketing

Founder of Groov discusses how 3D foot scanning, proprietary data, and distinctive brand design are helping reinvent custom orthotics at scale.

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"
Podcast

Manscaped CMO, Marcelo Kertész

February 26, 2026 • 34 min listen
Marketing

CMO of Manscaped discusses how humor, product quality, and cultural insight helped transform men’s grooming from taboo topic to mainstream self-care movement.

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"
Podcast

Zillow’s VP of Brand and Product Marketing, Beverly Jackson

February 19, 2026 • 35 min listen
Marketing

Vice president of brand and product marketing at Zillow discusses how the company blends technology, data, and brand strategy to empower homebuyers, renters, and real estate agents.

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"
Podcast

Canva’s Global Head of Consumer and Product Marketing, Kristine Segrist

February 12, 2026 • 29 min listen
Marketing

Senior marketing leader from a global design platform discusses how AI, accessibility, and community-driven tools are transforming creativity for individuals, educators, and enterprises worldwide.

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"
Podcast

Ad Age Editor-in-Chief, Jeanine Poggi

February 5, 2026 • 29 min listen
Marketing

Editor-in-chief of a leading advertising publication breaks down how brands are blending nostalgia with “unhinged” humor to capture a multi-generational audience.

The image features a graphic with a red speech bubble containing a bar chart and a magnifying glass. In the background, there is a faint blue dollar sign. The text reads "Wharton University of Pennsylvania" at the top and "Marketing Matters"
Podcast

CMO of Liquid I.V., Stacey Andrade-Wells

January 29, 2026 • 31 min listen
Marketing

Chief marketing officer of a fast-growing hydration brand discusses science-backed innovation, experiential marketing, and launching a Super Bowl campaign.

A digital image featuring speech bubbles with the text "GROWTHLOOP" in a large blue bubble and "MARKETING MATTERS" below in white.
Podcast

CEO of GrowthLoop, Chris O’Neill

January 22, 2026 • 34 min listen
Marketing

Marketing technology leader explains how agentic AI and compounding principles are reshaping customer journeys, personalization, and marketing effectiveness.

Text graphic with "HELLOFRESH" in a large blue speech bubble and "MARKETING MATTERS" below in smaller text on a blue gradient background.
Podcast

CMO of HelloFresh, Jorge Samayoa

January 15, 2026 • 28 min listen
Marketing

CMO of a leading meal-kit company discusses how data, personalization, and changing health habits are reshaping the way Americans cook and eat at home.

The image shows the word "TIME" in large, bold letters inside a blue speech bubble, with a smaller red speech bubble below. The phrase "MARKETING MATTERS" appears at the bottom.
Podcast

Inside Time’s Best Inventions and Innovation Selection Process

December 18, 2025 • 31 min listen
Marketing

Editorial director at Time explains how influential innovations are evaluated, selected, and celebrated for real-world impact.

Graphic with text "Wharton University of Pennsylvania" at the top, "Best of 2025" in a large speech bubble, and "Marketing Matters" at the bottom. Geometric shapes in the background.
Podcast

Best of 2025

December 12, 2025 • 1 hr 5 min listen
Marketing

A “Best of 2025” conversation featuring top leaders exploring how creativity, data, and innovation are redefining marketing, retail media, and modern consumer experiences.

Search all from Marketing Matters

Don't Miss and Episode

Subscribe wherever you listen to your podcasts

Apple Podcasts
Spotify
RSS
YouTube

Explore Other Podcasts

Blue and black ripple effect in water with "Ripple Effect" text below, featuring the Wharton School logo in the upper section.

Ripple Effect

Purple square with "Knowledge at Wharton," a podcast logo. Features "K at W" and abstract shapes, including a speech bubble, head silhouette, and eye design. Associated with The Wharton School of the University of Pennsylvania.

Knowledge at Wharton Podcast

SPONSORED CONTENT

Promotional graphic for Wharton Executive Education General Management Program featuring a professional headshot and program details. Click to learn more.

Apply Now

Enroll Now

Buy the Book

Looking for more insights?

Sign up to stay informed about our latest article releases.

A business journal from the Wharton School of the University of Pennsylvania

  • AI
  • Finance & Accounting
  • Markets & The Economy
  • Management
  • Marketing
  • Leadership
  • All Topics
  • Articles
  • Faculty
  • Series
  • Opinions
  • Podcasts
  • Special Reports
  • Videos
  • About
  • The Wharton School
  • Shop Books
  • Report a Bug
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • YouTube
  • Instagram

©2026 Knowledge at Wharton. All rights reserved. Knowledge at Wharton is an affiliate of the Wharton School of the University of Pennsylvania.

  • Privacy Policy
  • Report Accessibility Issues and Get Help