Baby technology is changing how parents monitor sleep, health, and well-being. But how can brands provide meaningful information without creating more anxiety?
Krista Weaver, vice president and head of marketing at Owlet Baby Care, joins Barbara Kahn and Americus Reed to discuss marketing in the fast-growing baby tech category. They explore how Owlet combines FDA-cleared wearable monitoring with parent-first product design, actionable sleep insights, and ongoing customer feedback.
The conversation also examines the power of parent communities and word of mouth, social listening as a driver of product innovation, responsible uses of AI in health-adjacent marketing, and how a brand can grow alongside the families it serves.
