Wharton professor of marketing Dave Reibstein joins the show to discuss this week’s marketing trends, including the impact of platform-specific advertising on consumers.
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Wharton Business Daily
The Way We Measure an Ad Is Changing: Wharton Professor Explains Why
January 18, 2024
• 18 min listen
Wharton professor talks about the week's marketing trends including the impact of platform advertising on consumer's.
