Inside Sprite, McDonald’s, and Dude Wipes: Branding That Sticks

Chris Kelly, senior reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns — from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes — highlighting how companies craft relevance through identity, humor, and deep consumer understanding.