Knowledge at Wharton logoKnowledge at Wharton logoWharton Business Daily logoThe Wharton School logo
Skip to content Skip to main menu

A business journal from the Wharton School of the University of Pennsylvania

Subscribe
Menu
Go to site search
  • Topics
    • View All Topics »
    • Analytics
    • Entrepreneurship
    • ESG
    • Finance & Accounting
    • Innovation
    • Leadership
    • Management
    • Marketing
    • Markets & The Economy
    • Public Policy
    • Technology
    • Diversity, Equity, & Inclusion
    • Fintech
    • Inflation
    • Opinion
  • Series
    • View All Series »
    • Beyond Business Series
    • Dollars and Change Series
    • Great Question Series
    • Leading Diversity at Work Series
    • Meet the Authors Series
    • Nano Tools for Leaders Series
  • Articles
  • Podcasts
  • Videos
  • Faculty
  • Bookstore
Skip Navigation
  • Topics
        • View All Topics »
          • Analytics
          • Entrepreneurship
          • ESG
          • Finance & Accounting
          • Innovation
          • Leadership
          • Management
          • Marketing
          • Markets & The Economy
          • Public Policy
          • Technology
        • What's Trending
        • Diversity, Equity, & Inclusion
        • Fintech
        • Inflation
        • Opinion
    • Series
      • View All Series »
        • Beyond Business Series
          • How Analytics Can Boost Competitiveness in SportsJanuary 31, 2023
          • How Data Analytics Can Help Deliver Social GoodDecember 20, 2022
          • How Analytics Is Changing FinanceNovember 29, 2022
          • Beyond Business: Humanizing ESGDecember 13, 2021
        • Dollars and Change Series
          • Why Employee-owned Companies Are Better at Building Worker WealthNovember 11, 2022
          • Investing in Refugee Entrepreneurs in East AfricaAugust 8, 2022
          • How Companies and Capital Can Be Forces for GoodJune 21, 2022
          • Making the Business Case for ESGMay 3, 2022
        • Great Question Series
          • Great Question: Witold Henisz on ESG InitiativesNovember 17, 2021
          • Great Question: Wendy De La Rosa on Personal FinanceOctober 15, 2021
          • Great Question: Dean Erika James on Crisis ManagementAugust 16, 2021
          • Great Question: Kevin Werbach on Cryptocurrency and FintechJuly 21, 2021
        • Leading Diversity at Work Series
          • Group of people protesting for women's reproductive rightsHow Employers Can Support Women’s Reproductive RightsJune 20, 2023
          • A blind woman uses a computer with a Braille display and a computer keyboardImproving Accessibility in the Workplace — and in SpaceMay 16, 2023
          • Woman reading a story to a child to show the importance of inclusive storytellingDiversity at Work: Why Inclusive Storytelling MattersApril 4, 2023
          • How National Politics Are Impacting DEI in the WorkplaceFebruary 7, 2023
        • Meet the Authors Series
          • Meet the Authors: Erika James and Lynn Perry Wooten on The Prepared LeaderOctober 3, 2022
          • Meet the Authors: Wharton’s Peter Cappelli on The Future of the OfficeNovember 4, 2021
          • Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global MarketplaceJune 21, 2021
          • Meet the Authors: Wharton’s Katy Milkman on How to ChangeMay 14, 2021
        • Nano Tools for Leaders Series
          • Woman relaxing outside sunset and focusing on wellness to strengthen her leadership skillsStrengthen Your Leadership with the Science of AweAugust 21, 2023
          • The Meeting Style That Generates Breakthrough SolutionsAugust 7, 2023
          • Generating Ideas: A Process for Breakthrough InnovationJune 14, 2023
          • Man losing in a poker gameIt’s Not You — It’s Your Goals: Knowing When to QuitMay 30, 2023
    • Articles
    • Podcasts
    • Videos
    • Faculty
    • Bookstore
    Go to site search

    Wharton Business Daily

    How to Spend Less, and Innovate More

    August 20, 2018 • 27 min listen

    with Steve Wunker of New Markets Advisors

    • Innovation
    Hosted by

    Dan Loney

    https://open.acast.com/public/streams/5ab54c70bb6ddf45527e06b1/episodes/5b7b211d2b4a7af93ed3d7dd.mp3

    with Steve Wunker of New Markets Advisors

    Steve Wunker, Managing Director of New Markets Advisors, joins host Harbir Singh to discuss his new book “COSTOVATION: Innovation that Gives Your Customers Exactly What They Want—and Nothing More” where he explains how companies can still innovate without breaking the budget on Mastering Innovation.

    Subscribe Now

    Apple Podcasts
    Google Podcasts
    Acast
    RSS

    Related podcasts

    Technology

    How AI Is Dramatically Impacting the Future of Education

    August 15, 2023 • 12 min listen
    Innovation

    Are Electric Cars Worth It for Ford?

    April 18, 2023 • 11 min listen

    More From Knowledge at Wharton

    Innovation

    Is ChatGPT a Better Entrepreneur Than Most?

    September 12, 2023 • 3 min read
    Technology

    How AI Is Dramatically Impacting the Future of Education

    August 15, 2023 • 12 min listen
    Marketing

    How to Destigmatize Repulsive Products

    August 15, 2023 • 6 min read

    Looking for more insights?

    Sign up to stay informed about our latest article releases.

    A business journal from the Wharton School of the University of Pennsylvania

    About

    • Knowledge at Wharton
    • The Wharton School
    • Faculty
    • Contact Us

    Bookstore

    • Shop Books
    • About Wharton School Press
    • Contact Wharton School Press

    Resources

    • Special Reports
    • 简体中文
    • Report a Bug
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    ©2023 Knowledge at Wharton. All rights reserved. Knowledge at Wharton is an affiliate of the Wharton School of the University of Pennsylvania.

    • Privacy Policy
    • Report Accessibility Issues and Get Help