Marketing Matters discusses humor, what makes things funny, and why humor is important in business and life.

Guests include:

  • Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the author of the new book Shtick to Business.
  • Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes.