Abigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA, joins Marketing Matters to talk about Sephora’s first-ever Black-owned brands campaign to support and celebrate Black beauty, and how Sephora “hacked” Google search results to surface Black beauty.
Marketing Matters
Sephora’s Senior Vice President of Integrated Marketing & Brand
In this episode, Wharton experts speak with Abigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA.
November 4, 2021
• 26 min listen
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