Wharton’s Barbara Kahn and Dr. Americus Reed speak with Samantha Baker, VP of commerce at theSkimm, about the background of the newsletter, how they curate the brands for their audience, holiday shopping trends, their Good For You Awards, rebranding theSkimm’s commerce business, social media strategy, and more.
Marketing Matters
Samantha Baker, VP of Commerce at theSkimm
Wharton experts speak with Samantha Baker, vice president of commerce at theSkimm.
December 12, 2024
• 25 min listen
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