Wharton’s Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the president of entertainment and brand management for Seminole Gaming and Hard Rock International, about Hard Rock International’s new “Unity by Hard Rock” Loyalty Program and the star-studded ad campaign.
Marketing Matters
Keith Sheldon From Seminole Gaming and Hard Rock International
In this episode, Wharton experts speak with Keith Sheldon, the president of entertainment and brand management for Seminole Gaming and Hard Rock International.
May 9, 2024
• 17 min listen
Updated: May 10, 2024
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