Wharton’s Barbara Kahn and Dr. Americus Reed speak with Jordan Yob, senior brand marketing manager at Saucony, about the heritage of Saucony, the importance of staying consumer-focused, and the “marathumb challenge.”
In this episode, Wharton experts speak with Jordan Yob, senior brand marketing manager at Saucony.
Wharton’s Barbara Kahn and Dr. Americus Reed speak with Jordan Yob, senior brand marketing manager at Saucony, about the heritage of Saucony, the importance of staying consumer-focused, and the “marathumb challenge.”