Jeff Klein, the Chief Marketing Officer of Popeyes Louisiana Kitchen, joins Marketing Matters to discuss their campaign “We Don’t Make Sense, We Make Chicken” and their shift to focus on taste, history, and the nature of its hometown, New Orleans.
Marketing Matters
Jeff Klein, Chief Marketing Officer of Popeyes Louisiana Kitchen
In this episode, Wharton experts speak with Jeff Klein, Chief Marketing Officer of Popeyes Louisiana Kitchen.
June 27, 2023
• 16 min listen
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