Wharton’s Barbara Kahn and Dr. Americus Reed speak with Jay Livingston, chief marketing officer at Shake Shack, about the history of the brand, marketing in the food service industry, the expansion of Shake Shack, and more.
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Marketing Matters
Jay Livingston, Chief Marketing Officer at Shake Shack
September 21, 2023
• 25 min listen
Updated: September 22, 2023
In this episode, Wharton experts speak with Jay Livingston, chief marketing officer at Shake Shack.
