Baskin-Robbins, VP of Marketing and Culinary

Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a new logo, branding, and packaging, in its first major re-launch for the U.S. and Canada in nearly two decades. The new theme encourages customers to appreciate life’s moments through the tagline “Seize the Yay.” To celebrate the refresh, the ice cream chain debuted three new flavors and launched its first line of merchandise, including clothing, hats, and a bike.