Wharton’s Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm’s head of marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement.
Marketing Matters
Alyson Griffin, State Farm’s Head of Marketing
In this episode, Wharton experts speak with Alyson Griffin, State Farm's head of marketing.
February 15, 2024
• 25 min listen
Updated: February 16, 2024
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