James Dinan, co-owner of the Milwaukee Bucks, discusses his organizations newest strategies to engage stadium-goers in the age of digital.

How does a sports franchise keep up with the insatiable appetite of Americans’ need to be entertained? James Dinan, co-owner of the NBA’s Milwaukee Bucks, is developing strategies to enhance fans’ in-stadium experience as cable TV and various screen choices compete for viewers. Dinan, who is also the founder, chairman and CEO of York Capital Management, appeared on Knowledge at Wharton’s SiriusXM show during the Wharton Global Forum in Miami to discuss expanding the international footprint of the NBA, building a new stadium in Milwaukee and growing the Bucks’ digital services.

The Knowledge at Wharton show airs Monday through Friday, 10 a.m. – 12 p.m. EST, on Wharton Business Radio on SiriusXM channel 111.