Wharton marketing professor Patty Williams discusses Super Bowl advertising strategies, the impact of AI in marketing, and how brands use celebrity endorsements and social media engagement to maximize ROI. She explores the cost of Super Bowl ads, the role of emotional storytelling in commercials, and why companies invest millions in Super Bowl marketing campaigns. The conversation also highlights trending Super Bowl ads 2024, consumer reactions, and the evolving digital landscape of advertising.

#SuperBowl #ads #superbowlads #SuperBowl2024 #CelebrityEndorsements #SuperBowlCommercials
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

The Wharton School Professor Emeritus Jeremy Siegel discusses the economic and political impact of new U.S. tariffs on Canada, Mexico, and China. He explains how rising consumer prices, political pushback, and market uncertainty could shape the outcome. Watch to learn what these tariffs mean for the economy and stock market.

#Economy #Tariffs #Economics #StockMarket #Trade #Markets #Finance
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Mobile money platforms address financial gaps in low-income regions, particularly in Sub-Saharan Africa and South Asia, by expanding credit access for underserved populations amid institutional voids and limited banking infrastructure. This clip is from an episode of the Ripple Effect podcast.

EPISODE OVERVIEW
Management professor Valentina Assenova discusses why digital platforms, like mobile money platforms, are improving financial access around the world. This episode is part of a series on “Innovation” that was produced in cooperation with Mack Institute for Innovation Management.

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#innovation #entrepreneurship #fintech #development #developingcountries #developingeconomies

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Author Malcolm Gladwell and Wharton professor Adam Grant discussed how fear of being judged as unintelligent or hypocritical often stops people from admitting they were wrong during a McNulty Leadership Program Authors@Wharton event this past fall.

They explored how this reluctance makes updating one's beliefs in light of new information harder, even though doing so is key to learning and growth.

#Shorts #growthmindset #leadershipdevelopment #decisionmaking #malcolmgladwell

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

EPISODE OVERVIEW
Management professor Valentina Assenova discusses why digital platforms, like mobile money platforms, are improving financial access around the world. This episode is part of a series on “Innovation” that was produced in cooperation with Mack Institute for Innovation Management.

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#innovation #entrepreneurship #fintech #development #developingcountries #developingeconomies
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

In this excerpt from a Ripple Effect episode, Wharton Marketing Professor Cait Lamberton talks about consumers' confidence in cryptocurrency, as measured by her work gathering data for the Wharton Consumer Cryptocurrency Index.

EPISODE OVERVIEW
Cryptocurrency is a marketing enigma, says Wharton’s Cait Lamberton. She studies why digital assets spur such a wide range of consumer behavior, from confidence to distrust. This episode is part of a series on “Cryptocurrency.”

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#cryptocurrency #crypto #cryptoadoption

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

EPISODE OVERVIEW
Cryptocurrency is a marketing enigma, says Wharton’s Cait Lamberton. She studies why digital assets spur such a wide range of consumer behavior, from confidence to distrust. This episode is part of a series on “Cryptocurrency.”

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#cryptocurrency #crypto #cryptoadoption
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Wharton marketing professor Kartik Hosanagar and doctoral candidate Pushkar Shukla talk about software they developed with other experts to identify and correct biases in AI text-to-image generators.

The Knowledge at Wharton podcast features interviews with Wharton faculty and industry leaders about the business landscape and the impact of their work. Conversations range from the latest research and books by faculty authors, to Leading Diversity at Work with professor Stephanie Creary.

#ArtificialIntelligence #AIethics #GenerativeAI #ResponsibleAI
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

This video is private.

Clear regulations and time are essential for blockchain and cryptocurrency to grow, explains Wharton School Professor Kevin Werbach on the Ripple Effect podcast in this excerpt from an episode from this series on cryptocurrency. Adapting financial rules will protect investors and foster innovation, while giving space for new use cases to develop. This could transform global finance over time.

EPISODE OVERVIEW
Wharton’s Kevin Werbach discusses the future of blockchain, emphasizing the need for clear regulations to address risks and protect investors. He also explores how time is essential for blockchain to evolve beyond crypto and reshape global finance.

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#crypto #cryptocurrency #blockhain
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

EPISODE OVERVIEW
Wharton’s Kevin Werbach discusses the future of blockchain, emphasizing the need for clear regulations to address risks and protect investors. He also explores how time is essential for blockchain to evolve beyond crypto and reshape global finance.

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#crypto #curyptocurrency #blockchain
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Adopting generative AI in 2025 will take a great deal of organizational change, Wharton Professor Lynn Wu explains in this excerpt of a Wharton Business Daily Podcast episode part of the faculty predictions series. Wu explains that AI can apply and require across departments within an organization. AI can help with innovation especially. However, it's important to know where AI can and can't apply to implement it most effectively.

#AI #generativeai #innovation #organizationalchange #changemanagement
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

EPISODE OVERVIEW
In the second part of this two-part episode, Wharton marketing professors assess the growth of cryptocurrency so far and how consumer confidence can influence pricing. This episode is part of a series on “Cryptocurrency.”

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#crypto #cryptocurrency #blockchain #banking #bitcoin
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

In this clip from the Ripple Effect episode, Wharton Professor Dave Reibstein discusses how cryptocurrency investment has evolved from tech-savvy risk-takers to a wider population, reflecting growing confidence and acceptance across diverse groups.

EPISODE OVERVIEW
In this two-part episode, Wharton marketing professors assess the growth of cryptocurrency so far and how consumer confidence can influence pricing. This episode is part of a series on “Cryptocurrency.”

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#crypto #cryotocurrency #bitcoin #ethereum #cryptoprice

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

EPISODE OVERVIEW
Wharton professors Dave Reibstein and John Zhang explore the relationship between consumer confidence/trust and cryptocurrency prices. Their research highlights a direct connection between public sentiment and market trends, supported by a new Consumer Confidence Index designed to track and measure this dynamic.

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#crypto #cryotocurrency #bitcoin #ethereum #cryptoprices

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

The housing market is at a 40-year low for affordability, with rising costs making it hard for builders to lower prices. Young buyers especially struggle to afford a home, shares Wharton Professor Susan Wachter in this clip from an interview from the "Policies that Work" event series from the Wharton School.

#housingmarketing #homeownership #realestate
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

The Wharton School management professor Peter Cappelli, Director of Wharton's Center for Human Resources, joins Wharton Business Daily to forecast 2025 workplace trends based on what took place in 2024. Topics covered include the labor market, remote work and hybrid work, return-to-office policies, employee turnover, work-life balance and company culture, the use of AI in the workplace, and expectations for the Trump administration.

Wharton Business Daily airs Monday-Friday from 10 AM - 12 PM ET on SiriusXM Channel 132, featuring emerging trends, top business leaders & Wharton’s renowned professors. Learn more: http://whr.tn/businessdaily

#workplace #workplacetrends #remotework #hybridwork #returntooffice

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

This video is private.

This video is private.

In an interview on Wharton Business Daily, Susan Wachter – Albert Sussman Professor of Real Estate at the Wharton School – recaps what took place in 2024 and offers her 2025 housing market forecast.

Topics and questions covered:
00:00 - Introductions
01:13 - Questions around the commercial vs. residential markets
01:56 - How to improve the residential market, based on mortgage rates
03:56 - Assessing the impact of new home construction
07:08 - Concerns around the commercial market and remote work
10:38 - Multi-family vs. single-family homes
11:31 - How interest rates could decrease and the impact of inflation

Wharton Business Daily airs Monday-Friday from 10 AM - 12 PM ET on SiriusXM Channel 132, featuring emerging trends, top business leaders & Wharton’s renowned professors. Learn more: http://whr.tn/businessdaily

#housingmarket #realestate #homebuyer #homeownership #mortgagerates

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU