Zhenling Jiang is an Assistant Professor of Marketing at the Wharton School. She received her PhD degree in marketing at the John M. Olin Business School, Washington University in St. Louis.
Zhenling’s research is problem driven, and she has utilized various empirical methods, including structural models, causal inference, and machine learning, in her research. On the substantive side, She has worked on how to improve re-targeted advertising based on consumer search information, as well as quantifying the value of loyalty program. Her current research projects focus on various questions in the consumer financial market, such as designing dealer compensation in auto loan market; identifying behavioral bias in financial decision-making; and quantifying the impact of digitization in credit access. She also works on methodology advancement in structural estimation, including using machine learning methods.