The K@W Network:
Wharton’s Raghuram Iyengar explains three major challenges to omnichannel marketing and what firms can do to overcome them.
Wharton professor G. Richard Shell’s latest book, 'The Conscience Code,' teaches employees and managers how to stand up for their values and create a more ethical workplace.
Companies are facing heightened political risks across the globe but are mostly unprepared to handle them. A new EY-Wharton Political Risk Lab study offers firms guidance on how to manage[…]
Information becomes biased and more negative as it’s retold from person to person, according to new research from Wharton that sheds light on the dangers of distortion.
From free food to million-dollar lotteries, there’s no shortage of incentives to entice Americans to take the COVID-19 vaccine. But Wharton’s Iwan Barankay says these efforts won’t increase vaccine uptake[…]
When venture capital firms own equity in competing startups, they can improve innovation efficiency by withholding funding from those that are lagging, a recent study co-authored by Wharton’s Luke Taylor[…]
People donate more to charity and tip more when they are given a chance to express themselves through choices, according to a new study co-authored by Wharton’s Jonah Berger.
Wharton’s Katy Milkman shares insights from her new book, 'How to Change,' which offers science-based strategies for creating lasting, effective change.
Measures that protect investors and weed out bad actors will boost confidence in cryptocurrencies and help the industry to grow, according to Wharton’s Brian Feinstein and Kevin Werbach.
U.S. homeowners and renters need stronger safety nets to prevent housing insecurity during economic downturns, according to a new paper co-authored by Wharton’s Benjamin Keys.