The K@W Network:
Firms benefit when consumers feel they “own” a product. But in the sharing economy, goods and services are becoming more experiential and impermanent. New research co-authored by Wharton’s Deborah Small[…]
A new machine-learning approach to COVID-19 testing that was developed by Wharton’s Hamsa Bastani and other experts has produced encouraging results in Greece by identifying more asymptomatic, infected travelers than[…]
In this Nano Tool for Leaders® from Wharton Executive Education, Wharton’s Maurice Schweitzer offers two powerful ways to control anxiety and its negative effects.
CEOs often have a tailwind of strong performance and are expected to be more rational and objective than others. However, they are equally vulnerable to biases, according to new research[…]
A new book by Wharton’s Raphael (“Raffi”) Amit and Christoph Zott from IESE Business School guides business leaders on how to step back from the pandemic chaos and craft a[…]
A new study co-authored by Wharton’s Hummy Song found the number of mammograms declined sharply during the first few months of the pandemic, creating a queue that still hasn’t cleared.
Coordinated attacks on a stock could impair a firm’s ability to raise capital and lower its valuation, says Wharton’s Itay Goldstein.
The first installment of the Wharton School Press “Meet the Authors” interview series features Michael Platt, director of the Wharton Neuroscience Initiative and a professor with appointments in the Perelman[…]
Millions tune into the NFL Super Bowl each year to watch the game’s entertaining advertisements. A new study co-authored by Wharton’s Jonah Berger shines light on the emotions that make[…]
Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers, and what that could mean for other products.