Behavioral Science

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Behavioral Science

Why Firing Up the Base Can Backfire in Political Campaigns

February 17, 2026 • 4 min read

New research from Wharton’s Pinar Yildirim shows how media coverage changes the impact campaign messaging has on voters.

The Latest

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Finance & Accounting

Why All Investors Are Vulnerable to ‘Correlation Neglect’

February 10, 2026 • 6 min read

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Hand Gestures Can Help You Sell. Here’s Why

February 10, 2026 • 4 min read

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Behavioral Science

Can Classroom Cell Phone Bans Boost Grades?

February 3, 2026 • 4 min read

Psychology of Love and Relationships in the Digital Age | Pinar Yildirim

February 3, 2026 • 15 min listen

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