Many companies are finding a huge upside potential in data analytics to grow revenues and profits, and cut costs. Sharper analysis of rich data from an expanding range of sources is enabling more cost-effective marketing and improved customer engagement. As a result. companies are investing in information management infrastructure to extract the gains. Yet, data analytics cannot be effective beyond a point, and companies need to keep their approaches grounded in reality, say Peter Fader, Wharton marketing professor, and K. R. Sanjiv, global head of analytics and information management at Wipro Technologies.
Assessing the Bounties and Boundaries in Big Data Analytics
December 21, 2012
• 1 min read
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