Managers can either squelch innovation or make it bloom. One key is learning the most from every step along the way – whether the effort succeeds or fails, says Kimberly A. Wagner, a partner and managing director at BCG. In Part III of this Knowledge at Wharton interview, Wagner notes that innovation “is something that should be managed and controlled, but in a way that allows the organization to learn, as opposed to in a way that squelches things.”  

Comments

New This Week

Brands and Identity in the Age of Social Media
Podcast

Brands and Identity in the Age of Social Media

May 22, 202611 min listen

Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.

Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Podcast

Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy

May 21, 202630 min listen

Rosalie Kennedy on building Athletic Brewing into a cultural brand at the center of changing drinking habits.

Host’s Cut: Reflections on Season Five
Podcast

Host’s Cut: Reflections on Season Five

May 21, 202612 min listen

Host Matthew Bidwell recaps season five of ‘Where AI Works.’