Wharton marketing professor Americus Reed discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable technology, and evolving personal identities.
This Week in Business
Brands and Identity in the Age of Social Media
Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.
May 22, 2026
• 11 min listen
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